新职业英语第二册Unit.ppt

《新职业英语第二册Unit.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit7职业综合英语2ENGLISHFORCAREERSUnit7Marketing新职业英语ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8Warm-upTask1Task2Warm-1Task1Lookatthefollowingpicturesandidentifythedifferentsellingmethods.person-to-personsellingdirectmai

2、lsellingonlinesellingtelephonesellingNotesWarm-1-NotesPersonalselling:人员推销/个人推销isatwo-waycommunicationbetweenthesellerandthebuyerusuallyface-to-face,viatheInternet,thephoneandthecorrespondence.Unlikeadvertising,apersonalsalesmessagecanbemorespecificallytargetedonindividualprospectsandeasilyalteredi

3、fthedesiredbehaviordoesnotoccur.Personalselling,however,isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified.Warm-2SampleTask2Workinpairs.Lookatthefollowingflowchart.Discusswithyourpartneranddescribetheprocessoforganicfoodsgoingthroughthemarketingchannel.NotesWar

4、m-2-NotesWhatisamarketingchannel?Amarketingchannelisasetofpracticesoractivitiesnecessarytotransfertheownershipofgoods,andtomovegoods,fromthepointofproductiontothepointofconsumption,whichconsistsofalltheinstitutionsandallthemarketingactivitiesinthemarketingprocess.SampleAfterorganicfoodsareproduced,

5、thefirststepisfromagriculturalproductiontowholesalingwheretheyaretransferredfromproducerstobrokers,terminalmarkets,grocerywholesalersandfoodservicewholesalers.Thesecondstageisfromwholesalingtoretailingwherethefoodsarestockedbytraditionalgrocerystores,naturalfoodstoresandfoodserviceoutlets.Thelastst

6、episfromretailingtoconsumptionwheretheseorganicfoodsarepurchasedbyconsumers.ReadingAReadingATextTask1Task2BusinessKnow-howTextA-1ReadingATheMulti-channelE-Commerce1InthemidstoftheUSeconomiccrisis,cautiousspendinganddownsizinghavelefttheretailindustryinserioustrouble.March2009sawa9percentdeclinecomp

7、aredwithMarch2008.However,onlinesalescontinuetoshowsteadygrowthinthefaceofadverseeconomicconditions.Theyareexpectedtogrow11percenttoUS$156.1billionin2009,followinga13percentincreasein2008.TextA-22Givencauti