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ID:5221080
大小:294.76 KB
页数:16页
时间:2017-12-06
《【markmonitor】2016年全球旅游预订调查》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、REPORTMarkMonitor®OnlineBarometerGlobalTravelBookingSurvey2016OverviewThisMarkMonitorOnlineBarometerreportsfindingsfromaglobaltravelbookingsurveythatanalysedconsumerbehaviourinthetravelarena—specificallyaroundbookingtripsonline,andtherisksposedbycounterfeitersandonlinefraudste
2、rstotravellersandtravelbrands.MarkMonitor®OnlineBarometerTableofContentsExecutiveSummary............................................................................................................................3KeyFindings.....................................................
3、....................................................................................4TheEaseofBookingTravelOnline...................................................................................................6TheReasonsPeopleBookOnline......................................
4、..........................................................6OnlineBookingBehaviour..........................................................................................................7BookingDiscrepancies,BadExperiencesandthePoweroftheReview................................
5、....9ReactingtoaBadExperience....................................................................................................10ThePrevalenceofFraud...........................................................................................................10ConsumersChooseGe
6、nuineProductsOverCheapKnockOffs................................................11KeepingItReal.........................................................................................................................12TravelandDigitalContent.....................................
7、...................................................................12Conclusion..........................................................................................................................................14Methodology...............................................
8、.............................................................
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