英语presentation模板(介绍论文时使用).ppt

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1、MEDIACONVERGENCEREVISITEDLessonslearnedonnewsroomintegrationinAustria,GermanyandSpainARTICLEinJOURNALISMPRACTICE·SEPTEMBER2014JoséA.García-Avilés,AndyKaltenbrunner,andKlausMeierXXX语言与传播学院XXX,SchoolofLanguageandCommunicationStudiesThecontributionThispaperisincludedinSSCIjournal.

2、SSCISocialSciencesCitationIndexThepapergivesusamodeltoanalysethemediaconvergence.Wecanusethismodeltoevaluatetheconvergenceinourcountry.CCTVXinHuaNewsAgencyPeople’sDailyAbstract&KEYWORDS1.Introduction：MediaConvergenceasaMultifacetedProcess&ModelsofNewsroomConvergence2.Methodology

3、3.NewsroomIntegrationatMadrid，BerlinandVienna4.ConvergenceDescriptors5.Conclusions&ProspectsStructureMethodologyThecasestudymethodwaschosenasavalidtoolforanalysingacomplexphenomenoninitsowncontext.Directobservation,interviews,writtenrecordsandotherdocuments.ConvergenceDescriptor

4、s:Towardsanextensionofthematrixmodel1.Marketsituation市场行情2.Newsroomorganization新闻编辑室组织3.Workflowsandcontent工作流程和内容4.Changemanagement,skillsandtraining变革的管理、技能和培训5.Audienceparticipation观众的参与ConclusionsandprospectsInallthemodelswehaveanalysed,thetraditionallogicandrhythmofdailynew

5、spaperproductionarelosingground.Asanewchallenge,audienceparticipationisbecomingakeystrategicquestioninallmodels,atthenexusofcross-mediastrategydevelopmentwithinthecompanyandinteractivecompetenceenhancementinjournalistsfromalldisseminationchannels.Earlyadoptersofprint–onlinenewsr

6、oomintegrationenvironmentsarecompletelyremodellingtheirworkflows,gearingthemtocontentandsectionlogic,followingthecommandmentsofultrafastdigitaldissemination.DifficultSentenceOblige：要求约束迫使Migrate：移动Constrained：拘泥Thanks!Mr.XXXSchool of LanguageandCommunicationStudiesBeijing Jiaoto

7、ng UniversityBeijing,100044,P.R. China------------------------Tel: XXXEmail:文件二维码