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1、文化贸易论文:我国文化贸易的国际竞争力及影响因素研究【中文摘要】本文首先在文献回顾的基础上,对文化贸易、国际竞争力等概念进行了界定,并对国内外文化贸易的发展现状和特点进行了归纳总结。其次利用相关数据计算了我国核心文化商品的国际市场占有率和贸易竞争力指数,认为目前我国文化商品国际市场占有率低,竞争力非常薄弱。接着根据迈克尔·波特的“钻石模型”理论,得出了影响我国文化贸易国际竞争力的11个影响因素,利用因子分析法进行实证研究,找出影响我国文化贸易国际竞争力的“文化贸易经济基础因子”和“文化贸易竞争潜力因子”两个公共因子。认为我国城市化水平、城镇居民文
2、化娱乐消费性支出比例、文化及相关产业机构数对我国文化贸易经济基础因子的影响显著;文化贸易劳动生产率、文化贸易FDI对文化贸易竞争潜力因子影响较大。最后,根据实证结果,提出了进一步提高城市化水平和质量,提高人均收入水平、增加文化消费支出,发展现代文化产业、培育新型文化业态,利用我国文化资源优势、提高劳动生产率,发挥外资“溢出效应”、拓宽文化贸易发展的投、融资渠道等对策建议。【英文摘要】Tobeginwithareviewofrelatedliteratures,thispaperdefinestheconceptionofculturaltrade
3、andinternationalcompetitivenessetc.,andthensummarizesthedevelopingsituationandcharacteristicsofculturaltradebothathomeandabroad.Secondly,bytakingadvantageofrelateddatatocalculatetheinternationalmarketshareandtradecompetitionindexofourcoreculturalgoods,thepaperdrawstheconclusi
4、onthattheinternationalmarketshareisunderthelevel,leadingtotheweakcompetitivenessofourculturaltrade.Thetheoryof“MichaelPorterDiamondModel”willbeusedtoputforward11factorsexertinginfluencesintheinternationalcompetitivenessofourculturaltrade.Byanalyzingtheabovefactorsandmakinguse
5、oftheFactorAnalysisMethodfortheprocessoftheempiricalresearchtocalculatetherespectiveinfluenceofallrelativefactors,thefinalresultobtainedisthatEconomicFoundationFactorandPotentialCompetitionFactorofculturaltradearerecognizedastwofactorsaffectingtheinternationalcompetitivenesso
6、fourcountry’sculturaltrade.Thenthepaperconfirmsthattheurbanizationofourcountry,theconsumerspendingproportioninentertainmentofurbanresidentsculturalandthenumberoforganizationsofculturalrelicsandindustryhaveanobviouseffectontheEconomicFoundationFactorofourculturaltrade.Meanwhil
7、e,thelaborproductivityoftheculturaltradeandculturaltradeFDIhasasignificanteffectonPotentialCompetitionFactor.Inthelast,propositionswillbeputforwardinconnectionwiththeaboveanalysis,whichincludepromotingthelevelandqualityoftheurbanizationfurther,increasingthepercapitaincomeandt
8、heconsumerspendinginculture,developingthemoderncultureindustryandcul