网络营销全套配套课件第二版瞿彭志 cnnic_Fudan.ppt

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1、InternetandShanghaiYouthAMediaCulturePerspectiveZhangGuo-Liang&YangPengCenterforInformationandCommunicationStudies,FudanUniversity,Shanghai,ChinaSchoolofJournalism,FudanUniversity,Shanghai,ChinaInternetandShanghaiYouthAMediaCulturePerspectiveThenecessitytostudytheyoungnetizensAbriefde

2、scriptionoftheinteractionbetweenInternetandShanghaiyouthOurpointofviewonwhatisrightandwhatiswrongOurproposalsonhowtodealwithallthoseproblemsPartIThenecessitytostudytheyoungnetizensYoungnetizens:themajorityofnetusersinChina.Shanghaiyouth:ourtargetinthefirstplace.Cyberculture&youthcultur

3、e:amediacultureperspective.Researchmethodsapplied.PartIITheinteractionbetweenInternetandShanghaiyouthInformationexplorationbehaviorOnlinecontactbehaviorCybercultureproductoftheyouthInformationexplorationPublicinformationseekingbehaviorThetransitionofpubliccommunicationandyoungnetizensY

4、oungnetizens’ideaconcerningpublicinformationOnlinecontactbehavior(Virtualcommunity)Onlinecontact:IndividualbehaviorOnlinecontact:GroupbehaviorOnlinepeer-groupsinteractionandyouthcultureCybercultureproductoftheyoungnetizens(Internetcontent)OnlinecontactlanguageWebartsInteractivegamesPa

5、rtIIIwhatisrightandwhatiswrong(Conceptofvalue)Surmounting(orSUBLATING)cybercultureandthesuperiorformofyouthcultureAnti-culture,transgressingformofyouthcultureandthelegal,ethicaldisordersincyberspaceCybercultureandthesocializationofyouthNewmodeofpeer-groupsinteractionPartIVHowtodealwit

6、hthoseproblemsconcerningtheyouth(Policyproposals)AconstructivecybercultureDifferentmodelsofSocialcontrolMediaeducation(medialiteracy):newconcept