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1、第十二讲横向战略的战略分析1.TheGrowingImportanceofHorizontalStrategy2.IntrrelationshipsAmongBusinessUnits3.TheStepsofFormulatingHorizontalStrategy4.InterrelationshipsandDiversificationStrategy5.OrganizationalMechanismsforAchievingInterrelationships6.HowtoManageHorizontalOrganization?September20021NJU贾良定Hori
2、zontalstrategyisacoordinatedsetofgoalsandpoliciesacrossdistinctbutinterrelatedbusinessunits.Itisrequiredatthegroup,sector,andcorporatelevelsofadiversifiedfirm.Itdoesnotreplaceoreliminatetheneedforseparatebusinessand/orbusinessunitstrategies.Rather,horizontalstrategyprovidesforexplicitcoordinati
3、onamongbusinessunitsthatmakescorporateorgroupstrategymorethanthesumoftheindividualbusinessunitstrategies.September20022NJU贾良定1.TheGrowingImportanceofHorizontalStrategy⑴Diversificationphilosophyischanging⑵Emphasisisshiftingfromgrowthtoperformance⑶Technologicalchangeisproliferatinginterrelationsh
4、ipsandmakingthemmoreachievable⑷MultipointcompetitionisincreasingSeptember20023NJU贾良定2.IntrrelationshipsAmongBusinessUnits⑴TangibleInterrelationships①ProcurementInterrelationships.Source:commonpurchasedinputs;Possibleformsofsharing:jointprocurement.②TechnologicalInterrelationships.Source:commonp
5、roduct(orprocess)technology,commontechnologyinothervalueactivities,oneproductincorporatedintoanother,interfaceamongproducts;Possibleformsofsharing:jointtechnologydevelopment,jointinterfacedesign.September20024NJU贾良定③InfrastructureInterrelationships.Source:commonfirminfrastructureneeds,commoncap
6、ital;Possibleformsofsharing:sharedraisingofcapital,sharedcashutilization,sharedaccounting,sharedlegaldepartment,sharedgovernmentrelations,sharedhiringandtraining,etc.④ProductionInterrelationships.Source:commonlocationofrawmaterials,identicalorsimilarfabrication(orassembly)process,identicalorsim
7、ilartesting/qualitycontrolprocedures,commonfactorysupportneeds;Possibleformsofsharing:sharedinboundlogistics,sharedcomponentfabrication,sharedassemblyfacilities,sharedtesting/qualitycontrolfacilities,sharedfactoryindirectactivitie
