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1、M主持人ABCBusinessmeeting—promotionstrategyM：Goodmorning,everybody,Allofyouishere.Canwegetstarted?(everyonesayyes).Youknowourcompanyisspecializedinchildren’sshoes.AndtheChildren’sDayiscoming.SoourcompanyisplanningtopromoteourproductsduringtheChildren’sDay.Andthen,wewilltalk
2、aboutthepromotionplanindetail.Nowlookattheagendainyouhand.DoyouhaveanygoodideaabouttheformofthePromotion.A:Howaboutadvertisement,Wecanadvertiseandtellpeoplethatwehavealotofdiscountonthedayofourproducts.youknow,nowthenewsinourlifespreadquickly,soIthinkitwillbeagoodthingto
3、promoteourproductsthroughthisway.Andthecostwillberelativelylow.B:But,theformofadvertisementisvarious.Differentwayshavedifferenteffects.Sowhatkindofadvertisementdoyouwanttomake?C:oh,no.Idon’tthinktheadvertisementisagoodidea.Becauseourtargetcustomersisactuallychildren’smot
4、hers.Notalltheparentswillbuytheshoesfortheirchild.Theymaybebuysomeothergoodsinthatday.Sojustdependingonadvertising,theeffectsmaynotbegood.M:yea.Whatyousaidisreasonable.Soistheresomeotherthoughtthatyouthinkisgood?C:Ithinkwecanorganizeon-siteactivitiestopromoteourproducts.
5、Forexample,Singing,danceorotherinterestingactivities.Theaimistolure([luə])morepeopleintotheactivities.Andiftheybuyourproductsinourcompany,wecansendsomegiftstotheirchildren.Sothatthiscanincreasethechanceofbuyingourproducts.A:yea.Iknowwhatyoumean,butIthinkitisstillnecessar
6、ytoadvertisetotellpeoplethereisapromotionactivities.Youmustknownotallofpeopleknowthereisapromotionactivityinourcompany.B:yes,IthinkC’ideaisgood,thiscanattractmorepeopletoourcompany.Insomedegree,thiscanpromoteourproducts.AndalsoIthinktheadvertisementisnecessary.Weneedmore
7、peopleknowthepromotionactivityinourcompany.A:Howaboutadvertisingthroughflyers?Theeffectofthethiswayisfast,andalsothecostofthiswayislow.C:Youmayberight,buteffectoftheflyersislimit.B:Ithinkso.HowabouttheTVadvertisement?becauseThenewscanwidelyspreadthroughTVmedia,theeffects
8、houldbegood.M:yes,whatyousaidisreasonable.C:Iagreewithyou,but,inthisway,I’mafraidthatitwillbecostmuch.M
