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1、GWISocialSummaryQ32014GlobalWebIndex’squarterlyreportonthelatesttrendsinsocialnetworking–providinginsightsontoplineandnationallevelsofengagementaswellascurrentbehaviorsacrossdevicesandagegroups1IntroductionGWISocialiswhereGlobalWebIndexpresentstheverylatestfiguresforso
2、cialnetworkingbehaviorsandengagementlevelsacrossmorethan30globalmarkets.DrawingonourQ32014waveofresearch,wehighlightarangeofdemographic,regionandmarketspecifictrendsandofferinsightson:•Themostpopularsocialnetworksandapps,includingratesofgrowthoverthelastsixmonths•Curre
3、ntattitudestowardsFacebook•Theriseofmobiles,tabletsandmessagingservices•Networkingbehaviorsbyage,withaspecialfocusonteens.Byanalyzingsuchrecentandrobustdata–whichisrepresentativeofnearly90%oftheglobalinternetaudience–weareabletocutthroughtheheadlinesandhypetoprovideaun
4、iqueunderstandingofwhat’sactuallyhappeningwithinthesocialmedialandscape.Inthissummary,weprovidethekeyheadlinesandstatisticsfromthereport;formoredetailedinsights,coverageandimplications,pleaseseethefullversion.Clientscanaccessfurtherdetailonanyofthetopicscoveredinthisre
5、portthroughourpre-cutdatapacksavailabletodownloadintheInsightStore,orbyanalyzingthemagainstbespoke,targetaudiencesinourPROPlatform.Forfurtherdetailsonsocialtrendsatanationallevel,pleaseseeourMarketReports–eachofwhichcontainsasectiondedicatedtonetworkingplatformsandbeha
6、viors.2NotesonMethodologyEachyear,GWIinterviewsmorethan170,000internetusersThroughoutGWISocial,welookatthreeformsofengagementacross32markets–makingitthelargeston-goingstudyintowithsocialplatforms:thedigitalconsumerinstigatedtodate.•AccountOwnership–thosewhoclaimtohavea
7、naccountonResearchisconductedinquarterlywaves,eachofwhichhasaasocialnetworkglobalsamplesizeofmorethan40,000internetusers.Ineach•Visitation–thosewhoclaimtohavevisitedthenetworkincountry,wetypicallyinterviewbetween3,000and4,000peoplequestioninthelastmonth(viaanydevice)pe
8、ryear,withlargersamplesinkeymarketssuchastheUKand•ActiveUsage–thosewhohaveanaccountandsaytheyhavetheUS(30,000each).Da
