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1、天津外国语大学国际商学院本科生课程论文（设计）题目：Thecomponentsofmarketingmanagement姓名：张瑞桐学号：1307714011专业：旅游管理年级：2013级班级：13715任课教师：潘康宇2015年5月IIContent summaryEverymarketingprogramcontainsfourkeycomponents:productsandservices,promotion,pricinganddistribution.Based on this classification i
2、s dividedinto two parts, the first part willreview the marketing, the second part was splitinto four parts,respectively,an in-depth analysis of the four elements.Keywords：Marketingprogram；keycomponents； AnalysisIIThecomponentsofmarketingmanagement一、marketingconcep
3、tSalesmanagementreferstotheachievementofcorporateororganizationalgoals,establishingandmaintainingmutuallybeneficialexchangewiththetargetmarket,anddesignprojectsintheanalysis,planning,implementationandcontrol.Theessenceofmarketingmanagement,demandmanagement,thatis,
4、onthelevel,timing,andnatureofdemandforeffectivemediation.Marketingmanagementpractice,companiesoftenneedtopresetadesiredlevelofmarketdemand,however,theactuallevelofmarketdemandandtheexpectedlevelofdemandisnotthesame.Thisrequiresmarketingmanagersfordifferentneeds,di
5、fferentmanagementstrategiesandeffectivelytomarketrequirementstoensuretheachievementofbusinessobjectives.二、thekeycomponents（一）productsandservicesProduct is an important component of market. Marketers define a product as a bundle of physical, service and symbolic at
6、tributes designed to satisfy customer’s wants and needs. While goods are tangible products that customers can see, hear, smell and taste or touch. Most service providers can not transport or store their products, customers simultaneously buy and consume consume pr
7、oducts like haircut, car repair and visit to a dentist. Services are intangible tasks that satisfy the needs of customers. One way to distinguish service and goods is the service-goods continuum that can help marketers to visualize the differences and similarities
8、 between goods and services. Besides, there are several characteristics that distinguish goods from services: tangibility, Inseparability, Perishability
