快递公司推广策划书.doc

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1、此文档收集于网络，如有侵权，请联系网站删除慢三秒快递公司企业推广策划书XXXX大学xx院广告学x班xxx广告工作室2013年5月此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除目录一.公司情况········································1（一）公司简介·······································1（二）企业文化·······································1（三）公司组织结构·················

2、··················2（四）公司网点分布···································2（五）增值服务·······································3（六）公司收费标准此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除···································4二．市场分析········································5（一）慢三秒的发展前景···················

3、············5（二）营销环境分析···································5（三）慢三秒快递公司SWOT分析························6（四）广告分析·······································7（五）消费者分析·····································8三．营销目标及策略································8（一）此文档仅供学习与交流此文档收集于网络，如有侵权，请联系

4、网站删除营销目标·······································8（一）营销策略·······································8四．活动及执行····································9（一）活动时间·······································9（二）活动地点·······································9（三）活动主题························

5、···············9（四）组织单位·······································9（五）参加人员··························此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除·············9（六）活动流程·······································9（七）活动规则·······································9（八）奖励规定：计量印戳个数···············

6、··········9（九）活动项目——选拔赛·····························10（十）挑战决赛——密室逃脱···························13五．人才培训·····································14六．广告策略及媒介计划···························15（一）此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除广告策略······································151.广告目

7、标·············································152.品牌定位·············································153.目标受众·············································154.广告地区·············································155.广告投放媒体类型·····································156.广告表现··

8、··········································15（1）马文化的应用此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除·······································15（2）特工形象的应用·················