德芙邓紫棋广告英文介绍.pptx

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1、朱莹15英语语言文学ProceduresCompany&bandnameVariousproductsTargetconsumersATVcommercialAnalysisofit1.Company&bandnameAmericanglobalmanufacturerofconfectionery,petfood,andotherfoodproductsannualsales $33billionprivatelyheldcompanyenteringChinain1989theleadingbrandby19951.Company&bandnamebirdpeace得福hapiness

2、DoYouLoveMe2.VariousproductsSilkySmoothMilkChocolateSinglesBarSilkySmoothDarkChocolateSinglesBarSilkySmoothMintandDarkChocolateLargeBarSilkySmoothAlmondDarkChocolateLargeBarClassicchocolatebars2.VariousproductsDoveicecreamOtherproductsDovepromisesDovespecialtiesDoveicefruit3.TargetconsumersYongwom

3、enwithmiddleincomes3.TargetconsumersGiftShare4.ATVcommercial5.AnalysisofitWhyisiteffective?A.FocusonitstargetconsumerYoungpopstarsRomanticloveB.transformsDove’stastetopicturesasilkyandsmoothtastebrownsilkribbonumbrellahandkerchiefthegentleandlightmusic5.AnalysisofitC.Thesuccessfulsloganthebrandnam

4、ereinforcesthetasteD.Thewholeatmospherethespiritualpleasureculturesimpleandeasilytoremember