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1、UNIT3THEINTERNET作为世界上最受欢迎的手机应用软件和社交网络之一,微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。这是第一个获得iF服务设计类金奖的中国产品。WeChatScan&GoWinsiFGoldAwardWeChat,oneoftheworld’smostpopularmobileappsandsocialnetworks,broughthomeiFGoldAwardforitssmartretailinnovation,Scan&Go.ItisthefirsteverChineseproducttowingoldintheiFService
2、Designcategory.Scan&Goenables①shoppersatretail(零售)storestoturntheirmobilephoneintoavirtualcheckoutcounter.Whenshopping,customersusetheirmobilephonestoscanproductbarcodes(条形码),viewproductinformation,getdiscounts②,complete③self-checkout,andpaydirectlywithintheappviaWeChatPay.Thereisnoliningu
3、patthecounter.Accordingtostatistics,salesduringpeakhoursintraditionalsupermarketsaccountfor60%oftotalturnover,andonaverage④customersspendthreetofiveminutesonqueueingandpaymentduringpeakhours.WithScan&Go,customersnolongerhavetoqueue,andthepaymenttimeisshortenedtooneminute.Inordertorealizequ
4、eue-lesspurchasing,theWeChatteamgreatlyoptimizesretailers’in-storecustomerhandlingefficiency⑤duringpeakhours,andenablesoverallmanagementoftheconsumertrafficflow.Byintroducingdedicated⑥lanesforScan&Go,supermarketshaveachievedoverafive-foldincreaseinconverting(转变)digitalmemberswithintwomonth
5、s.Inadditiontoimprovingretailers’checkoutefficiencyandprovidingcustomerswithabettershoppingexperience,Scan&GoalsocombinespromotionandmarketingmodesthroughMiniPrograms,tohelpincreasesales.Scan&GoisnowwidelyusedbyretailersinChina,includingWal-MartandCarrefour.词海拾贝①enablevt.使能够②discountn.折扣③c
6、ompletevt.完成④averagen.平均⑤efficiencyn.效率⑥dedicatedadj.专用的典句欣赏Inordertorealizequeue-lesspurchasing,theWeChatteamgreatlyoptimizesretailers’in-storecustomerhandlingefficiencyduringpeakhours,andenablesoverallmanagementoftheconsumertrafficflow.翻译:为了实现无排队购买,微信团队极大地优化了零售商在高峰时段内店内客户处理效率,并能够全面管理消费者的
7、客流量。分析:本句是一个简单句。inordertorealize...是目的状语,theWeChatteam是句子的主语,optimizes和enables是并列谓语。理解诱思1.Whatdoesthesecondparagraphmainlytellus?答案:TheconvenienceofScan&Go.2.HaveyoueverusedScan&Go?Whatdoyouthinkofit?答案:Open.SectionAListeningandSpeakingⅠⅡⅢⅠ.知识体系图解blogenginecha
