企业咨询讲义英文.ppt

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1、Arestructuringproject–casepresentationHowconsultingworksHansonChenRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessProjectmethodologiesProjectbackgroundRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessProjectmethodologiesProj

2、ectbackgroundRolandbergerStrategyConsultantsAllRight2001-2003TheclientisaleadingEuropeansanitarymanufacturerClient’soperationinChinaEnteredChinamarketin1996Hadtwoindependentoperationunits,onewhollyownedcompanyinNingbo,oneJVinShanghaiEmployed10foreignerandmo

3、rethan300ChineseProvidedsanitaryproductsandpipingproductsSoldthroughdifferentchannelsnation-wideDisappointingbusinessresultsSluggishsalesHighoperationcostIncreasinglossRolandbergerStrategyConsultantsAllRight2001-2003TheprojectistodevelopChinamarketbusinessr

4、estructuringstrategyRestructuringstrategyCorporatestrategyMarketpositioningProductstrategyJVpartnershiphandlingOrganizationCorporatestructureOrganizationcapabilitySalesandmarketingChannelstrategySalesandmarketingprocessOperationprocessFinanceprocessProducti

5、onprocessLogisticsprocessRolandbergerStrategyConsultantsAllRight2001-20033-monthprojectTheclientwassatisfiedwiththeprojectdeliverySteeringcommitteeClientProjectmanagerClientRolandBergerProjectteamClientRolandBerger……RolandBergerBuyoutChinesepartnershipinSha

6、nghaiMergeofShanghaiandNingbo’soperationDownsizingandmanagementlocalizationMarketrepositioningasatechnologyproviderStreamlineandrefocusproductportfolioStrategicdistributorbusinessmodelProjectorientedchannelstrategyRolandBergerrecommendationsRolandbergerStra

7、tegyConsultantsAllRight2001-2003ConsultingprocessProjectmethodologiesProjectbackgroundRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessoverviewProjectacquisitionImplementationsupportInternalanalysisExternalanalysisRestructuringconceptandplan

8、RolandbergerStrategyConsultantsAllRight2001-2003ProjectproposalandinitialpresentationarethesellingtoolsforconsultantsClientinitiatesprojectrequirementsClientinitiatedprojectrequirementsProjectproposala