企业运营管理--运营竞争讲义.ppt

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1、Chapter1CompetewithOperations运营竞争OperationsManagement运营管理HistoryofOperationsManagement运营管理沿革From1980sJIT&TQMFactoryAutomationReengineeringSupply-chainManagementE-commerceTrendsinOperationsManagement运营管理趋势ServicesectorgrowthProductivitychangesGlobalcompetitionEthical,workforcediversity,andenviro

2、nmentalissuesOutline概要Operationsintermsinputs,processes,outputs,informationflow,suppliers,andcustomers;Operationsasafunctionalongsidefinance,accounting,marketingandHR;OMisfundamentaltobothmanufacturersandserviceproviders;Theroleofoperationstrategyasasourceofcompetitivestrengthinaglobalmarketpla

3、ce;Linkmarketingstrategytooperationsstrategythroughtheuseofcompetitivepriorities;Operationsstrategyisapatternofdecisionstoachievecertaincompetitivepriorities;DiscusstheneedforOMtodevelopandmaintainbothintraorganizationalandinterorganizationalrelationshipsWhatisaOM什么是运营管理“Thesystematicdesign,dir

4、ectionandcontrolofprocessesthattransforminputsintoservicesandproductsforinternal,aswellasexternal,customers.”WhatisaProcess什么是流程Anyactivityorgroupofactivitiesthattakesoneormoreinputs,transformsandaddsvaluetothem,andprovidesoneormoreoutputsforitscustomers.Externalvs.InternalCustomersExternalCust

5、omersarethosewhopurchasethegoodsandservices.InternalCustomersarethosewhoreceivetheoutputofotherswithinthefirm.Theyarepartofthetransformationprocess.InputsHREquipmentFacilitiesMaterialsServicesLandEnergyProcessesandOperations(Addingvalue)OutputsServicesGoodsInternal&externalcustomersInformation

6、onperformanceWhatisaProcess什么是流程--AnexampleProcessViewofanAdAgency广告公司流程图AccountingprocessProductionprocessPrepareadforpublicationanddelivertomediaoutletsAdvertisementdesignandplanningprocessCreatetheadtotheneedsoftheclientandprepareaplanformediaexposureOutputinterfaceprocessCommunicatewithclie

7、nt,getneeds,andcoordinateprogressInputsOutputsNestedProcesses储备流程AdvertisementDesignandPlanningProcess广告设计与计划CreativedesignprocessReceiveworkrequestAssembleteamPrepareseveraldesignsReceiveinputsfromAccountExecutivePreparefinalconc