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1、ShanghaiExpomascot——HaibaoDesigningConceptDesigningconceptofthemascotLikethemascotsforhugeworldwideeventssuchasOlympicsandWorldCup,themascotofWorldExpoisveryimportantforinterpretingthethemeandexpressingtheculture.TheemblemsandimagesofpastWorldExposhaveturne
2、dintotheuniqueintangiblelegacy.TheWorldExpomascotshavenotonlybecometherepresentativesofExpoimages,butalsoembodythecultureandspiritofhostingcountriesandcities.Mascot,asthesymbolfeaturingthehostingcountry,willembodythehistory,development,culture,conceptandsoc
3、ialbackgroundofthecountryandwillplayanimportantroleinthecommunicationinpolitical,economicalandculturalfields.ThemascotofWorldExpo2010ShanghaiChinaistryingtoaccomplishthefollowingfunctions:1.ToembodythecultureofthehostingcountryWorldExpo2010ShanghaiChinaisag
4、lobaleventthatishostedbyChinaandundertakenbythecityofShanghai.ItisthefirsttimethatadevelopingcountrywillhostaregisteredWorldExpo.ThedesignofShanghaiExpomascotmusthaveChineseculturalcharacters,statetheChineseculturalspritandmanifestthatShanghaiExpoisaplatfor
5、mforworldwideculturalexchange.Meanwhile,thedesignmustaccordwithChineselawsandsocialconventions.2.Tointerpretthetheme"BetterCity,BetterLife"ThemascotofWorldExpo2010ShanghaiChinashouldbecometheuniquevisuallogoofthemedevelopmentandshouldbedifferentfromtheexist
6、ingmascotimagesofpreviousWorldExposandinternationaleventsinthememanifestationanddesigning.TheimageofmascotshouldwellexpressthethemeofShanghaiExpo"BetterCity,BetterLife"byusinginnovativeideas,impressiveappearanceandmotionstostateitsconceptandcharacters.Byexp
7、loringtherelationshipamongcities,urbandwellersandplanet,themascotmustexpresstheinnerrelationbetweenheritageandfuture.Thedesigningconceptshouldbeclearandunique,whichcoincidewiththethemeandeasyforthepublictoundertand.3.Tohavethevalueofre-creationThemascotofWo
8、rldExpo2010ShanghaiChinashouldmeettheprincipleof"goodlooking,easytounderstand,easytorememberandeasytouse."Itshouldalsobesuitableforthecreationoflicensedproducts,includingstationeries,garment,souvenirsa
