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ID:51489192
大小:100.00 KB
页数:57页
时间:2020-03-25
《_海南航空品牌竞争战略研究分析解析论文.doc》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、海南航空品牌竞争战略研究分析论文海南航空的品牌竞争战略研究摘要关键词HainanairlinesbrandcompetitivestrategyresearchBusinessAdministration[Abstract]Asthemarketcompetitionandthedevelopmentofscienceandtechnologydifferencesbetweentheproductsbecomemoreandmorehomogeneousthecompetitionamongenterprisestentstoformtheproductintothec
2、ompetitivebrandswhetherithasacompetitivebrandisincreasinglybecomethekeytodefeattheenemyCivilaviationisthemostmodernmeansoftransportationandtheimportantbasicindustryofnationaleconomyAsaninnovationanddevelopmentoftheindustrycivilaviationwithitsuniqueadvantagesastrongimpetustothecountrysdeve
3、lopmentandprogressthelevelofdevelopmentofcivilaviationisanimportantindicatorofeconomicandsocialprosperityinasenserepresentsacountryscomprehensivestrengthandcompetitivenessChinaasalargedevelopingcountryinthefaceofindustrializationinformationtechnologyurbanizationmarketizationandinternation
4、alizationin-depthdevelopmentofthenewsituationandnewtaskswemustputthedevelopmentofcivilaviationreformopeningupandmodernizationofthestrategic海南航空品牌竞争战略研究分析论文海南航空的品牌竞争战略研究摘要关键词HainanairlinesbrandcompetitivestrategyresearchBusinessAdministration[Abstract]Asthemarketcompetitionandthedevelopmen
5、tofscienceandtechnologydifferencesbetweentheproductsbecomemoreandmorehomogeneousthecompetitionamongenterprisestentstoformtheproductintothecompetitivebrandswhetherithasacompetitivebrandisincreasinglybecomethekeytodefeattheenemyCivilaviationisthemostmodernmeansoftransportationandtheimportan
6、tbasicindustryofnationaleconomyAsaninnovationanddevelopmentoftheindustrycivilaviationwithitsuniqueadvantagesastrongimpetustothecountrysdevelopmentandprogressthelevelofdevelopmentofcivilaviationisanimportantindicatorofeconomicandsocialprosperityinasenserepresentsacountryscomprehensivestren
7、gthandcompetitivenessChinaasalargedevelopingcountryinthefaceofindustrializationinformationtechnologyurbanizationmarketizationandinternationalizationin-depthdevelopmentofthenewsituationandnewtaskswemustputthedevelopmentofcivilaviationreformopeningupandmodernizationof
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