企业管理学经典案例分析.pdf

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1、vodafoneM-LANELE402EnterpriseManagementThereportofnewareawithanalysisYiboDong063149BinHao063147KeLiu063197JingyiWang063108JieWang063170-1-GROUP114BUPTvodafoneM-LANcontent1.Introduction2.Externalanalysis2.1TheMacroenvironment2.1.1Political2.1.2SocialandCultura2.1.3Demo

2、graphic2.1.4Technological2.1.5EconomicForces2.2TheMicroenvironment2.2.1Suppliers2.2.2Competiters2.2.3FinancialInstitutions2.2.4Customers2.2.5OtherStakeholders2.2.6Geographicalanalysisofshareholders2.2.7Intermediaries3.StrategicAnalysis3.1PESPELAnalysis3.1.1Political3.

3、1.2Economic3.1.3Social3.1.4Technological3.1.5Environmental3.1.6Legal3.2SWOTAnalysis3.2.1Weakness3.2.2Opportunities3.2.3Treats4.MarketingPlans65.Conclusion6.Referenc-2-GROUP114BUPTvodafoneM-LANIntroductionOurcompany:VodafoneGroupPlcistheworld'sleadingmobiletelecommunic

4、ationscompany,withasignificantpresenceinEurope,theMiddleEast,Africa,AsiaPacificandtheUnitedStatesthroughtheCompany'ssubsidiaryundertakings,jointventures,associatedundertakingsandinvestments.○1Ournewservicearea:It’sawirelesswayofcommunicationinlocalareaby3Gtechnology,w

5、hichismoreconvenience,highersecureandlessexpensiveforsometeamsororganizes.“VodafoneM-lan”makesiteasytoachievethecommunicationamongmulti-phonesormulticomputer.Thissystemisalsoeasytoworkandinstallinacompanyorafamily.“VodafoneM-lan”cantakethemostoftheadvantageofVodafone’

6、scustomersandtheproducts.Itcaninstallonthe-3-GROUP114BUPTvodafoneM-LANVodafone’sphoneandprovidethecustomers’aseriesofservices.For3Ghasit’sfantasticspeedofcommunication,“VodafoneM-lan”canletthecustomershavechancetoexperiencethehighspeedontheir2Gproductsathand.Externala

7、nalysisTheMacroenvironmentPoliticalTheissuesof3Glicensebasicallyadoptpublicsaleandjudge.Butmostcountriesadoptedthewayofpublicsaletoissue.Becausethecompetitionistoovehement,thepriceoflicensebecomesanexorbitantone.-4-GROUP114BUPTvodafoneM-LANThegraphofcircumstanceofthe3

8、GlicenseinEnglandNo.OperatorIssuetimeIssueaPrice(USD)way1Hutchison3GUKAprilPublicsale6,900,000,000Limited20002VodafoneLimted