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《标志设计的意义（Significance of logo design）.doc》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、标志设计的意义(Sign辻icanceoflogodesign)ThemeaningoflogodesignWiththerapiddevelopmentofscieneeandtechnologyandtheincreasinglyfiercemarketcompetitiontoday,printing,photography,designworks,videoandvisualtransmissionintheformofmoreandmoreabundant,itsfunctionalsomoreandmoreimportant,thenontransferIan
2、guageformshaveconveyedmoreadvantagesthanthetraditionallanguage.Consumerscanmoreintuitiveunderstandingoftheconnotationofenterpriseculture,businessphilosophyandproductperformanee,havesomeinteractionwithconsumers・Logodesignisoneofthemostimportantsignsofvisualsymbols・Whenpeopleseethecradle,wi
3、llthinkofthelovelybaby・Thecradleisamarkofchildren.Whetherinancienttimesorcommunicationsdevelopedintoday'srapidlydevelopingsociety,thecradleofthisthingisalwaysthesymbolofthebabyandasignalwillbringvisualrecognitiontothepeople,butalsoasymbol.Itexiststogiveparentsbroughtalotofconvenience,theb
4、abyinthecradleisanotherwayoflife・Thespeedandeffectoflanguagetransferbothancientandmodernhavegreatinfluenceandeffect・Today,thiskindofnonverbalcommunicationmeansespeciallytheapplicationanddisseminationofthelogohasbeenrecognizedbytheenterprise.Markwithasimplegraphicimagetoshowtheconnotationo
5、fenterprisecultureandbusinessphilosophy・Canlettheconsumerinthefirsttimefasterandmoreclearlyunderstandtheenterpriseinformation.Boundandthegraphicallanguagefromdifferentethnicgroupsanddifferentnationallanguages.Toadaptbettertotheacceleratingrhythmofmodernlife.Isanyothervisuallanguageorwords
6、cannotbereplaced.Logodesignisamanifestationofthebrand,theneedforauniqueandinnovativemarktodistinguishitfromothersimilarbrands・Thelogodesignwiththedevelopmentofthecontinuousdevelopmentofsociety,moreandmorehighrequesttotheprofessional,moreandmorediversified・Intheprocessofbrandpromotion,sign
7、splayaveryimportantrole,itappearstorepresentthebrandlaunch,whendesignersinthelogodesign,manyfactorsneedtobeconsidered,orinternalculturalenterprisesishigher,isalsointegratedintothelocalculture,makethebrandintheprocessofcommunicationclearly,moreeffective,moreefficient
