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1、Module9Wordlistonholddisplaysodoursubjectlinearomadistinguishabrandputthroughsuitattachmentqualityassuranceturnoverbearwithsomeonefragrancescentunavailableinboxsloganurgentbrandjinglesmellvoicemailbrandidentitylogospamwhiffcapitalsluxuryspeechrecognitionconsumers
2、obsessiontechnologyExpressionsAllofouroperatorsarecurrentlyunavailabletoansweryourcall.CanIcallyouback?CanItakeyourname,please?Canyoubearwithmeasecond?Couldyouconnectme/putmethroughto...?DoyoumindifweputthemeetingbacktoTuesday?Holdonamoment.I'mjustgoingtoputyouon
3、hold.I'mjustlookinghisnumberuponthecomputer.I'mjustputtingyouonholdforamoment.Letmecallyoubacklater.Letmereadthatbacktoyou.Onemoment,please.Pleasehold.Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?Sorry,thebatteryonmymobileisabouttorunout.We'llbringtheschedul
4、eforwardbyaweek.Whenwouldbeconvenientforyou?Whenwouldsuityou?9.1BrandingWhat'sthesmell?Reading1Studentsdiscussthequestionsinpairsbeforereportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthattheylikeorthinkareparticularlyeffective.2Studentscomp
5、letethearticlewiththephrases.A-G.NotethatwhilethistaskisverysimilartoPartTwooftheReadingTest,itisslightlymoredifficultbecauseallsevenphrasesneedtobeputinthetext,ratherthanonlyfive.Alsonotethatinthetestthesentencesarecomplete,whereasinthisexerciseA-Gareallpartsofs
6、entences(relativeclauses).Answers1B2G3E4C5A6F7DExtensionFormorevocabularyandreadingpractice,askstudentstounderline:1anysmelltheymayneedbilingualdictionariestocheckunderstandingofthesesmells2examplesofhowcompanieshaveusedthesesmells.3synonymsforthewordsmell.Answer
7、s1Sugarandbutter,vanillaandmandarin,whitetea,lavender,cherry.2Instorestoputcustomersinthemoodforbuying,attractcustomerstodisplays,makeshopperswaitlonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilephonekeypadsandonbillboards.3odour,sc
8、ent,fragrance,aromaDiscussingbrandingSpeaking3Studentsworkalonetocompletethethreebeginningsofsentences.Studentsthencomparetheirviewsandcontinuediscussingtheart
