PPT模板素材库(最新全集超级经典).ppt

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1、인력개발센터연합비전제시6연합의목적달성에필요한기타사업5정부및민간단체의위탁사업4인력개발센터운영에관한협력3인력개발센터운영에관한조사,연구2인력개발센터직원의교육및훈련1인적자원정책연구와프로그램개발TemplateStoryBoardDesignSettingPlanPowerfulPresentationDesignProductsProcesswithdesignerPresentationDesignPresentationDesignInternetHostWindowsforWorkgroupsWi

2、ndows95&98AppleMacintoshSystemWindowsNTIBMMainframeTCP/IPNetworkPrinterUNIXSystemVMSSystemWindows2000Case082OSIModelLayerapplicationnetworktransportsessionpresentationdatalinkphysical1234567Formoracle산업의한요소가아닌,모든산업의공통언어유비쿼터스환경Mobile산업전망Any-PlaceAny-TimeAny-Netw

3、orkAny-ContentAny-DeviceAny-PlaceAny-TimeAny-NetworkAny-ContentAny-Device편리적요인교통/보행환경의안전성환경적요인자연친화/깨끗한주거공간심미적요인아름다운거리/조망권문화적요인문화행사/지역에대한자부심경영효율의상승물류비대폭즐감사원복지상승사무실의업무환경개선기업이미지상승지속적인서비스제공기업선호도상승문화사업의활성화UseexistingProductsSTEP1STEP2STEP3STEP4BecomeAwareofNewNewPro

4、ductisAvailableBuyNewProductMARKETVALUE200820062005개발기도입기성장기성숙기300050007000BrandManagementProcessBrandDiagnosisSTEP1BrandPerspectiveSTEP2BrandCultureSTEP3BrandCommunicationSTEP4Case064BusinessContentsCategory1Category2Category3Category4Sub_category01Sub_categ

5、ory02Sub_category03Sub_category04Sub_category01Sub_category02Sub_category01Sub_category02Sub_category01Sub_category02eSolutionconsultingstrategyModelofSaleFormationUseexistingProductsSTEP1STEP2STEP3STEP4BecomeAwareofNewNewProductisAvailableBuyNewProductSafetyne

6、edsSocialneedsEsteemneedsSelfActualizationneedsNEEDSAnalysis-자기몰입-자율성,양육-표현-사회적공격,성취지배-친화순종-육체적-놀이,이해Case067BrandManagementProcessStep1MediamixStep2TargetmixSTEP3BrandmixSTEP4SeasonalitySTEP5RegionalmixProcessCompletedRenewalCategorySearchSystemCommunityShopWe

7、bDesignRecruitSystemMailingsystem소비자의구매역할과다양성advertisingcreativeMediaplanningmeasurabilityconcept12220Case070제대로가고있는가?Areyougettingthere?우리는어디에있는가?Wherearewe?왜그곳에있는가?Whyarewethere?어떻게갈수있는가?Howcouldwegetther?어디로가야하는가?Wherecouldweare?T-planCase071attentioninteres

8、tdesirememoryactionAIDMAEstelmoLews광고문안을작성하는기본원칙.카피작성의원리는소비자의구매심리과정인AIDMA의법칙을따르는것이보편적이다.1.Attention-광고는우선사람들의눈에띄게한다음여러사람들의관심을끌도록해야한다.2.Interest-흥미를가지게해야한다.3.Desire-욕망을불러일으키게