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1、Chapter1 TheInformationAgeinWhichYouLive:ChangingtheFaceofBusinessCopyright©2010bytheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/IrwinSTUDENTLEARNINGOUTCOMESDescribeMISandthe3importantorganizationalresourceswithinit–people,information,andIT.Describehowto
2、usePorter’sFiveForcesModeltoevaluatetherelativeattractivenessofanindustry.CompareandcontrastPorter’s3genericstrategies,toplineversusbottomline,andtherun-grow-transformframeworkfordevelopingbusinessstrategy.Describetheroleofvalue-chainanalysisforidentifyingvalue-add
3、edand-reducingprocesses.1-2ISYOURSOCIALSECURITYNUMBERWORTH$98?Informationtechnologyhasgreatlyacceleratedboththe“good”andthe“bad”ITcanbeusedtoincreaseprofit,reducecosts,increaseservicequality,andbenefitsocietyITcanalsobeusedtostealyourpersonalinformation,commitfraud
4、ulentacts,etcManysitesontheWebare–rightnow–sellingyourpersonalinformation1-3WhatYourPersonalInformationIsWorth?$490–creditcardnumberandPIN$147–driver’slicensenumber$147–birthcertificate$6–PayPallogonandpassword$78-$294–billingdataincludingaccountnumber,address,birt
5、hdate,etc1-4QuestionsHaveyou,afriend,orafamilymemberbeenavictimofidentitytheft?Ifso,tellthestorytoyourclass.Howoftendoyoubuyyourcreditreport?Didyouknowyougetoneforfreeannually?Istechnologygoodorbad?1-5INTRODUCTIONYouliveinadigitalageAverageAmericanreliesonmorethan2
6、50computersperdayAccordingtoTimemagazine,14%ofcellphoneusersstoppedhavingsextotakeaphonecall45ofthe2008Fortune500companieswereITcompaniesDellComputerisoneofthem–itwasstartedin1984andnowhas65,000employeesworldwide1-6INTRODUCTIONThisbookisabouttheuseoftechnology(call
7、edmanagementinformationsystemsorMIS)inbusinessThemodules(thereare13)teachyouhowtousetechnologytoincreaseyourpersonalproductivityThechapters(thereare9)illustratehowbusinessesusetechnologyto…IncreasemarketshareandprofitsEliminatetimeandlocationboundariesEtc1-7Busines
8、sMustDriveTechnology1-8BusinessMustDriveTechnologyAssessstateofcompetitionandindustrypressuresaffectingyourorganizationDeterminebusinessstrategie
