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1、本试卷分第I卷(选择题)和第II卷(非选择题)两部分,第I卷第1页至第7页,第II卷第7页至第8页。考试结束后,请将本试卷和答题卡一并交回。满分120分,考试用时100分钟。第I卷(选择题,共70分)注意事项:1.答题前,考生务必用黑色碳素笔将自己的姓名、准考证号、考场号、座位号在答题卡上填写清楚。2.每小题选出答案后,用2B铅笔把答题卡上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后,再选涂其他答案标号。在试题卷上作答无效。第一部分:阅读理解(共两节,满分40分)第一节(共15小题;每小题2分,满分30分)阅读下列短文,从每题
2、所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。AOneoftheoddthingsaboutsomebusinessorganizationsisthattheyspendsomuchmoneyattractingnewcustomersbutspendsolittlekeepingthem.Itjustdoesn’tmakesense.However,takingcustomersforgrantedisaroutineinsomebusinessorganizations.Loyalcustomer
3、sareanorganization'sonlyprotectionagainstbankruptcy(破产),andlosingthembecauseofneglectorindifferenceisreallywrong.Notonlydosatisfiedcustomerscontinuetobuybythemselves,buttheyoftenencourageotherstobuy.Thisisadvertisingthatdoesn'tcostapenny.Althoughtherearealwaysproblems
4、ingivinggoodservicetocustomers,maintainingtheirbusinessisn'tallthatdifficult.It'samatterofattitude,ofbelievingthateveryonewhobuysfromyouisentitledtothebesttreatmentyoucandeliver.Plusgivingjustalittlemorethanyouhaveto.Therearealwaysproblemsingivinggoodservicetocustomer
5、s.Thereason,ofcourse,isthatnoorganizationisperfect,andthere'smanyaslip:unreasonabledelaysinfillingorders,shippingthewronggoods,failingtoanswerletterspromptly,andsoon.Sometimestheseerrorsorfailurescan'tbehelped.Forexample,ifyoucan'tgetpartsbecauseofmaterialshortagesora
6、transportationstrike,customersmaybedeniedthegoodsthey'veordered.Nomatterwhoisatfault,customerswhomyouvaluehighlyshouldgenerallybegiventhebenefitofthedoubt.Theoldsayingthatallcustomersshouldbetreatedalikeisamyth.Customerswhorepeatedlyplacelargeordersandpayforthemwillna
7、turally,getmoreattentionthanthosewhobuyinfrequentlyandhavetobebadgeredtopaywhattheyowe.However,youhavetomaketheassumptionthatallcustomersaregoodunlessprovedotherwise.1.Fromthesecondparagraph,wecanknowthat____________.A.satisfiedcustomersshouldalwaysbewellservicedB.dev
8、otedcustomersarelifelinesofbusinessorganizationsC.companiescanemploycustomerstoadvertisetheirproductsD.itishardfororganizati