2014北京高考阅读理解真题.doc

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1、MultitaskingWhatisthefirstthingyouniticewhenyouwalkintoashop?Theproductsdisplayed(展示)attheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,it

2、iscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfres

3、heningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodson

4、slaes.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Someyearsago,thefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants’disprovingattitudeanddon’t-touch-what-you-can’t-afforddisplays.Nowtheriseofelectroniccommerce(e-commerce)has

5、openedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Ands

6、centisjustonewaytoachievethis.Nowafamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconut(椰子)scentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindo

7、wstosmellbooks,potsanddrawers,insearchoftheirperfectscent.67.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?A.Friendlyassistant.B.Uniquescents.C.SoftbackgroundmusicD.attractivewindowdisplay.68.E-shopsarementionedinthepassage

8、to_______.A.ashowtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.introducetheriseofe-commerce69.Theunderlinedword“de