产业生命周期理论.doc

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1、IndustrylifecyclestageIntroductionGrowthShakeoutMaturityDecline1.Introductionstage:lDemandlowlTechnologyisakeyconcerninthisstage2.Growthstage:lTechnologyissuedsolveddemandincreased,profitincreasedlMostpurchasetendtobeupgradesorreplacementsß为了更新换代而购买商品3.Shakeoutstag

2、elThecompanymaygooutthebusinesslSlowgrowth,establishbrandlCostbecomeimportant4.maturitystagelstandardmaygrowth,stable,declinellookfornewmarket,demandisfullysaturated.5.Declinestage:lDemanddecrease,populationlinemaybeabandonedlConsumersturntosubstituteproductsIndust

3、rylife&competitiveforceintroductionGrowthMaturityDeclineNewentrantsFewbandConsolidationExitPowerofbuyersLowLow,seller’smarketIncreasingHighPowerofsuppliersMediumHighDecliningLowThreatofsubstitutesNon-existentLowgrowingThereasonofdeclineRivalryamongfirmslowLow,focus

4、ongrowthintenseExitfirms