Accenture的管理顾问培训系列之二.ppt

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1、Lecture–ManagementConsulting:AnIntroductionJürgenZech2001AprilPartIICLIENTENGAGEMENTNewengagementversusfollow-uponexistingstudyLOPPitchWorkplanCloseinteractionwithclientteamPeriodicreviewprocess–SteeringCommitteeEndofstudy2000624FT_262414_777_v3_iPROJECTWORKPLAN:ONEEXAMPLEFORATHREE-MONTHPROJECTPha

2、seIScreeningmarketopportunitiesPhaseIIEvaluationandpriori-tizationofkeyoptionsPhaseIIIDevelopmentofbusinessplan/implementationplanningSteeringCommitteemeetings123456789101112WeekAnalysisPrioritylistRecommen-dations/bu-sinessplanEXAMPLE3000624FT_262414_777_v3_iAGENDAIntroduction/ExpectationsExample

3、consultantcompanyConsulting:Nature,Trends,CareersSelectedMethods(frameworks)Research(somebasics)Graphics(fromdatatochart)4000624FT_262414_777_v3_iMANAGEMENTCONSULTING:SELECTEDMETHODSRankingsImportantFrameworksBenchmarkingBalancedscorecards5000624FT_262414_777_v3_iRankingsareimportantinmanyareas,e.

4、g.,formarketingpurposes,todeterminestrengths/weaknessesofclients/potentialclientsandalsointhecaseofperformancerelatedsalariesAnincreasingnumberofinstitutionsandmagazinesoffersrankingsAsrankingsmaychangesignificantlywithonlyminorchangesindefinitions,acarefulindicationoftheselectioncriteriaisrequire

5、dRANKINGSSource:McKinseyEFIC6000624FT_262414_777_v3_iSource:TheEconomistRANKINGSFORMARKETINGPURPOSES:ONEEXAMPLE7000624FT_262414_777_v3_iRANKINGONEEXAMPLE:BOOKRUNNERSOFALLINTERNATIONAL/EUROBONDS*Technicalsearchcriteria:Allplainbonds,IFRrankeligible,managernotunspecified,allcountries,excludeallequity

6、-linkedSource:IFRPlatinum,EFIC15211693362540291810476181112345678910199019951998MerrillLynchandCoInc.MorganStanleyDeanWitterUBSAGJPMorganandCoIncGoldmanSachsandCoCS/CSFBGroupLehmanBrothersDeutscheBankAGCitigroupIncABNAMROBankN.V.75.463.056.254.754.047.744.343.542.738.4286249224174118187150195124143

7、9.88.27.37.17.06.25.85.65.56.0BookrunnerVolumeUSDbillionsNo.oftranchesMarketsharePercentRank*8000624FT_262414_777_v3_iMANAGEMENTCONSULTING:SELECTEDMETHODSRankingsFrameworksBenchmarkingBalancedscorecards9000