星巴克英文简介PPT.ppt

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1、STARBUCKSCOFFEETheHistoryofStarbucksBRIEFTheAdvertisingofStarbucks1970'sThefirstStarbucksopens.ThenamecomesfromHermanMelville’sMobyDick,aclassicAmericannovelaboutthe19thcenturywhalingindustry.Theseafaringnameseemsappropriateforastorethatimportstheworld’sfinestcoffeestothecold,thirstypeopleo

2、fSeattle.TheoriginalStarbuckslogo1980'sHowardSchultzjoinsStarbucksin1982.WhileonabusinesstripinItaly,hevisitsMilan’sfamousespressobars.Impressedwiththeirpopularityandculture,heseestheirpotentialinSeattle.He’sright–aftertryinglattesandmochas,Seattlequicklybecomescoffee-crazy.ThesecondStarbuc

3、kslogoThethirdStarbuckslogo1990'sThedemandforgreatcoffeeallowsStarbuckstoexpandbeyondSeattle,firsttotherestoftheUnitedStates,thenfurtherafield.Afterbecomingoneofthefirstcompaniestoofferstockoptionstoitspart-timeemployees,Starbucksbecomesapubliclytradedcompany.1987-19922000'sTheStarbucksphen

4、omenoncontinues.Atthetimeofwriting,Starbuckshasmorethan6,000locationsinover30countries.Inadditiontoourexcellentcoffeesandespressodrinks,peoplenowenjoyTazo®teaandFrappuccino®iceblendedbeverages.1992-todayStarbucksOutdoorAdvertisingTheadisaventi-sizedStarbuckscupmagneticallyconnectedtotheroof

5、sofabout100Bostontaxicabs.THANKS