资源描述：
《阿玛尼&纪梵希英文版.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Modernfashionbrandappreciation——GIVENCHY&GIORGIOARMANIGIORGIOARMANIKGIORGIOARMANIKGIORGIOARMANIKBrandintroductionARMANIKIstheworldfamousfashionbrand,1975byGiorgioArmanifashiondesignmastersfoundedinmilan,Italy(GiorgioArmani),GiorgioArmaniisoneofthelargestEuropeandesignerbrands,salesintheUnitedState
2、stousehisnewfabricsandisfamousforitsfinemanufacture.ArmaniisthetopinEurope,isalsooneoftheworld'smostfashionablemen'sclothingbrand.Armanicompanyinadditiontothebusinessclothing,alsodesignedtie,glasses,silkscarves,leathergoods,perfumeandhouseholditems,etc.,productsareexportedtomorethan100countriesand
3、regionsintheworld,isthelargestEuropeanfashionbrandsalesintheUnitedStates.GIORGIOARMANIKBrandintroductionArmaniLOGOArmanibrandlogoisadeformationoftheeagleinright.Eaglesymbolofthebrandandthehighquality,excellenceandskill,fromnowontoitasasymbolforpermanent.LOGOintroduceGIORGIOARMANIKBrandintroduction
4、ArmaniLOGOArmanilogodesign,ontheotherhand,thepursuitofAhighcontracted,elegantdesigndirection,itconsistsofAroundcurveofGandAround,givennewrefinedandelegantstyle.LOGOintroduceGIORGIOARMANIKBrandintroductionGiorgioarmaniIntermsofdesignstyle,theyneithertideisunconventional,butaverygoodcombinationbetwe
5、enthem,theclotheswererarelyassociatedwithfashionableword.Armani'sdesignfollowthreegoldenprinciples:oneistoremoveanyunnecessarythings;Second,payattentiontothecomfortable,Threeisthemostbeautifulthingisactuallythemostsimple."Thisisgiorgioarmanitooneselfverypreciseevaluation.1975armanifashionshowforth
6、efirsttimetobesuccessful,noliningandmakepublicstructurelinedesign,whetherinformalandinformalrecreationaldress,naturalgovultureacttheroleofing,completelyeliminatethehippiestyleprevalentinthe1960s,withsimpleoutline,looseline,changethestyleoftraditionalmalestiffconstraint,wrinklesinthestyleofcoatarea
7、lltherage.Miniatureladiesversionjustaftertheman'sclothing,thetraditionalmen'swearfabrics,suggestsastrongstyleofneutral.Thusestablishedhisstyle,aestheticsandhonor.DesignstyleGIORGIOARMANIKFounderisintroducedOnJuly
