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1、Accordingtoasurvey,thenumbersofstudentswhochoosetostarttheirownbusinessjusttakenomorethanonepercentofthetotalnumberofallcollegestudents.Whatmakesthisratiososmall?Istheirownreasonsorexternalfactorsresistance?Therearethreemainreasons.Oneofthemainreasonsisthatt
2、heyhavenotdevelopedakeenawarenessofcreatingthingsbythemselves,suchasstartingtheirownbusiness.Duetothetest-orientededucationalsysteminChina,familiesandschoolsdonotfocusondevelopingstudents’qualitiesofriskingandfacingdifficulties.JustlikewhatLiJiajunsaid,“Risk
3、alwaysco-existswithopportunities.Opportunitiesarefairtoeveryone.Itdependsonwhetheryoudaretotakeriskornot”.Theywanttobeimmunetothefrustrationandfailurewhenstarttheirownbusinessfortheylackofself-confidenceandafraidofrisking.Unawareoftheirpotentialabilities,mos
4、tcollegegraduatesmightthinkthatstartingownbusinessisnotfitthembutthosewhodon’tfearfailure.Sotheyjustwanttoleadacommonlife.Secondly,collegegraduatesareshortofsocialexperience.Thoughthestudentsgraspedcertainknowledgefrombooks,theyareshortofnecessaryabilitiesof
5、practiceandexperienceofbusinessmanagementultimately.Inaddition,duetocollegegraduates’lackofmarketing,theyareunderqualifiedfortheroleofmanager.CollegegraduatesstayintheCollegecampusforlongtime,whichmakesthemlackofunderstandingofsociety,marketdevelopmentandent
6、erpriseoperation.Besides,theyarehardtofindanenterprisejoborinternshiptoaccumulatetherelatedmanagementandmarketingexperience.Therearefewchancestoreceiveprofessionalguidancesothattheycan'tgainnecessarybusinessknowledge.Thirdly,collegegraduateswillbeunderthepre
7、ssurefromparentsiftheystartownbusiness.Becauseoftheirconstraintsofconservativeideas,theparentshopecollegestudentstofindarealjob;don'twantthemtostarttheirownbusiness.Ifcollegegraduateschoosetostartheirownbusiness,theywillnotonlyloseparents'trust,butcanevenmak
8、ethefamilytobenotharmonious.It’sdifficultforthemtohandletheproblemswhichtheywillfaceintheabsenceofmaterialandspiritualsupportfromtheirparents.Accordingtoonesurvey,fortypercentofcollegegraduatesb
