数据挖掘商业案例分析及实现.pdf

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1、目录第一部分金融行业应用......................................................................................51.前言.........................................................................................................................51.1客户细分―使客户收益最大化的同时最大程度降低

2、风险...................51.2客户流失―挽留有价值的客户...............................................................51.3交叉销售...................................................................................................61.4欺诈监测..................................

3、.................................................................61.5开发新客户...............................................................................................71.6降低索赔.........................................................................

4、..........................71.7信用风险分析...........................................................................................72.客户流失..........................................................................................................82.1客户流失需要

5、解决的问题.......................................................................82.2客户流失的类型.......................................................................................92.3如何进行客户流失分析？.............................................................

6、..........92.4客户流失应用案例.................................................................................113.客户细分...............................................................................................................213.1信用风险分析.................

7、........................................................................213.2客户细分的概念.....................................................................................213.3客户细分模型......................................................................

8、...................223.4客户细分模型的基本流程.....................................................................233.5细分方法介绍.........................................................................................253.6客户细分实例...................................