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1、5HomeInnsTraClassDaisyNumber165Outline1.TheBackgroundofHomeInns2.TheGloriousAchievementsofHomeInns3.TheManagementIdeasofHomeInns3.1.Convenience3.2.Warmth3.3.Comfort3.4.Value4.BroadProspectsofHomeInns4.1.RapidGrowth4.2.FavorableEnviromentandBrightFuture5
2、.Conclusion5Goodmorning,everyone.I’mDaisy.Numbersixteen.TodayI’dliketotellyouaboutanfamousfranchisecompany,HomeInns.InmybriefpresentationwewillbeginbythebackgroundofHomeInns.ThenI’llgiveanoverviewaboutit’sgloriousachievements.Furthermore,I’llintroduceit
3、’smanagementideals.AndfinallyI’dliketotalkaboutit’sprospectandsomeoppinionsaboutit’sfuturedevelopment.Ifyouhaveanyquestions,I’llbehappytoanswerthemattheend.1.TheBackgroundofHomeInnsSolet’slookatthebackgroundHomeInns.HomeInns,acomprehensivehotel,basedinB
4、eijing,hasstartedchainoperationinJune2002.ItcreatedbyCapitalTravelGroup—withthelargestcapitalinChina,andXiechengTravelWeb—thebiggesthoteldistribtorinChinainvestmentmanagement.Modestlife,naturallife(适度生活，自然自在）isthehotel’stheme.Usingtheexperienceofotherec
5、onnomyhotelinEuropeanandAmericanforreference,HomeInnsprovidesthecleanandwarmhotelproduct,includingaccommodation,diningandamusement,toallkindscoustomers,.2.TheGloriousAchievementsofHomeInnsHomeInnsaimsatbuildinguptherenownedbrandofChineseEconnomyInns.Rev
6、iewingthepass,wecanfindthatHomeInns’honnorswerelegion.HereIcanshowyousomeofthem.InFebruary,2003.HomeInnswasawardedthehonourabletitleofTop20ofChineseHotelChain.（2002中国饭店业集团20强）AlsoinJuly,2004,HomeInnswastheonlyoneeconomyhoteltowontheTheVanguardofChineseN
7、ationalBrandof2004Hotel.(2004年中国饭店业民族品牌先锋)What’smore,inFebruary,2008,thetrademarkofHomeInnswaselectedtheChineseWellknownTrademark.HomeInnsmakeagreatprogressin2010,.Firstofall,theoccupancyratesinthefourthquarterreached92.9%.Secondly,expiringontheendofDec
8、ember,HomeInnshadover900chainhotelsthoughoutthecountry,coveringmorethan160cities.Lastbutnottheleast,HomeInnsgross530billionRMB(matched80.4milliondollars5about),andnetprofitof359.5billionRMB(matched54.5milliondollarsabout).3.TheMa
