沃尔玛英文简介.ppt

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1、varietystoreLogoWal-Mart isanAmerican chain worldwide, intermsofturnover forthe world'slargest company, itsholding human Walton family.Headquarteredin Bentonville,Arkansas. Wal-Mart mainlyinvolvedin retail, istheworld's largest enterprise employees forthreeconsecutiveyears intheU.S. magazine

2、"Fortune" Global500 companies inthe top.Totalsalesexceed10 billion第4页1962197419791950Sam Walton openedthefirst specialshopStocks listedinNewYorkBecomethenation'srichestJFromthe grocerystore tothe EmpireOpenedthefirst Wal-Mart discountstores19851996EnteredtheChinesemarketMainwaystomakemoney第5

3、页Slashtheadvertisingexpensesandputthemoneysavedforpublicwelfare,butimprovedimage123Trytoreducecostinstock,putthemoneysavedconcessionsintheconsumerIntheprocessofoperationinthelogisticscost,tominimisethecostofsavingletconsumersafter第6页out-of-stockComputersystemautomaticallyalertsorderCanmeetah

4、undredretailstorelargelogisticsdistributioncenterWal-Mart dynasty------humanizationThecustomer isalwaysrightCustomerswhohave errors,pleasereferto thefirst.sloganHelpcustomers savemoney, make theirlives bettercorporatecultureCustomerserviceThepursuitofexcellenceThreebasic beliefsRespectforthe

5、individual"Honest"inWal-Mart'scultureisaveryspecialvocabulary.Wal-Martemployeesarenotafraidtomakemistakes,andtherewillbeaspecialpersontohelpyoutocorrectmistakes,butthereisanerrorcannotbeforgiven,andthatisdishonest.Followthisprinciple,theWal-Martfortwoconsecutiveyearsas"MostAdmiredCompanies"W

6、al-Mart(China)2009-2010,charitablegivingandcommunityprojects(RMB)TIMEBeneficiariesAmount2009.2Orphansanddisabledchildren10700002009.5StudentTeachingProgramEarthquake10000002009.11ChinasustainablecommunitydevelopmentleadershiptrainingandcooperationprojectsLong-termfunding2010.1Haitiearthquake

7、2000002010.1Chileearthquake4920002010.4Qinghaiearthquake1950000InChina,wal-mart'ssocialresponsibilityoftheenterprisemainlyfocusonthefollowingfiveaspects:Sustainabledevelopmentfeedbackcommunitycareforchildrensupporteducationhelpthedisasterareas.summ