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1、DOYOULIKECACHOU?Whatdoyoulikebest?HALLS关爱牙齿,更关心你。YOUREXTRALOTTE(乐天)YAKE-雅克绿箭DOUBLEMINT世界杯、好丽友、COOLAS(酷莎)、金剑、黄剑......So,obviously,themostpopularisthegreenarrow.、消费者分析(customeranalyse)1.现有消费者分析:(1)现费有消者的性别(Gender)(3)现有消费者的收入(earning)(4)现有消费者受教育程度(education)(5)
2、使用后的满足程度(satisfaction)ThefirstDesign设计because绿箭无糖薄荷糖口味种类(taste):原味薄荷,留兰香,茉莉,柠檬产品的外观与包装(appearanceandpack)contents:OriginsFlavorsIngredientsBenefitofchewingOriginsEnjoytherefreshingtasteofDoblemintgum.Theunique,mintyflavoryoucan’tgetanywhereelse.Doublemintwasl
3、aunchedintheU.S.In1914andhassincebecomeoneoftheworld’sbest-sellingchewinggums,enjoyedbygenerationsofconsumersworldwide.Today,theclassicDoublemintflavorlastslongerthanever.Doublemintisoneofthelargestsellinggumbrandsintheworld,availableinover140countries.Gum口香糖
4、Singlepacks片装•5-stickpack5片装•15-stickPack™15片装Mints薄荷糖0.28ounce(盎司)containers每盒0.28盎司FlavorsIngredientsSugar(白砂糖),Gumbase(胶基),Dextrose(葡萄糖浆),Cornsyrup(玉米糖浆),Naturalandartificialflavors(食品添加剂);Lessthan2%ofglycerol(少于2%的甘油),Aspartame(阿斯巴甜),Soylecithin(大豆卵磷脂),Ac
5、esulfamek(安赛蜜),Titaniumdioxide(二氧化钛),Blue1lake(亮蓝铝色淀),Beta-carotene(β-胡萝卜素),BHT(Tomaintainfreshness).(二丁基羟基甲苯)BenefitofchewingChewgumcanhelpyoucontrolcraving,improveyouroralhealth,andhelpyoustayfocusedandrelaxyourself.嚼口香糖能帮你控制渴望,改善你的口腔健康,让你集中精力和使你感到放松。CACHOU
6、Recently,wehaveasurveyaboutcachou.Wegotsomeconclusionsfromcustomsasfollows:Age:Ninetypercentisteenager,andchildrenistenpercent.Butbothwrinklyandtheoldhardlyeatit.Month-earning:800to1200yuan、3000to4000yuanand1500to3000yuanseparate1.5%、2.9%and15%.Mostlypeoplear
7、estudentsandlowpeoplewhoearn1000to1500yuanamonth,morethan80%.Education:Primaryorthelowtake5%,specialschoolormasterortheabovebothare10%,Juniorschoolorcollegetake75%.After-usessatisfaction:40%peopleloveandahalfofpeoplehateit,10%peopleremainneutral.Variouscachou
8、sinourlife,likeHalls、YIDA、LOTTE、YAKE、GREENARROWandsoon.However,themosterpopularisthegreenarrow.Butwhy?First,thedesignisnovelandadvertisementefforts.Second,theyhaveallkindsofflavors.Finall