国际竞争优势的来源.ppt

《国际竞争优势的来源.ppt》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、国际竞争优势的来源几种传统解释比较优势论国家产业政策优势论管理文化优势论劳工组织优势论帝王过渡扩张论1TheoryofnationalcompetitiveadvantageThetheoryattemptstoanalyzethereasonsforanationssuccessinaparticularindustryPorterstudied100industriesin10nationspostulateddeterminantsofcompetitiveadvantageofanationwerebasedonfourmajorattributesFactorendowme

2、ntsDemandconditionsRelatedandsupportingindustriesFirmstrategy,structureandrivalry2Porter’sdiamondSuccessoccurswheretheseattributesexist.More/greatertheattribute,thehigherchanceofsuccessThediamondismutuallyreinforcingFig4.63FactorendowmentsFactorendowments:-Anation’spositioninfactorsofproduction

3、suchasskilledlabororinfrastructurenecessarytocompeteinagivenindustryBasicfactorendowmentsAdvancedfactorendowments4BasicfactorendowmentsBasicfactors:FactorspresentinacountryNaturalresourcesClimateGeographiclocationDemographicsWhilebasicfactorscanprovideaninitialadvantagetheymustbesupportedbyadva

4、ncedfactorstomaintainsuccess5AdvancedfactorendowmentsAdvancedfactors:Aretheresultofinvestmentbypeople,companies,governmentandaremorelikelytoleadtocompetitiveadvantageIfacountryhasnobasicfactors,itmustinvestinadvancedfactors6AdvancedfactorendowmentscommunicationsskilledlaborresearchTechnologyedu

5、cation7通用要素专用要素要素创造8选择性的要素劣势与竞争优势9DemandconditionsDemand:createscapabilitiescreatessophisticatedanddemandingconsumersDemandimpactsqualityandinnovation10高级需求与挑剔顾客预测买方需求本土需求的规模本土需求的国际化及其对国外需求的影响11RelatedandsupportingindustriesCreatesclustersofsupportingindustriesthatareinternationallycompetitiveM

6、ustalsomeetrequirementsofotherpartsoftheDiamond1213141516FirmStrategy,StructureandRivalryLongtermcorporatevisionisadeterminantofsuccessManagement‘ideology’andstructureofthefirmcaneitherhelporhurtyouPresenceofdomesticrivalryimprovesacompany’scompetitiveness1718DeterminantsofCompetitiveAdvantagei

7、nnationsGovernmentCompanyStrategy,Structure,andRivalryDemandConditionsRelatedandSupportingIndustriesFactorConditionsChanceTwoexternalfactorsthatinfluencethefourdeterminants.Fig4.819Porter’sTheory-predictionsPorter’stheoryshouldpre