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1、ChapterThreeExportPrice13.1ExpressionofexportpriceFourcomponentsinastandardformatofaprice:Acodeofcurrency:USD,CAD,CNY,EUR,GBPAnumberindicatingthepriceunitAunitformeasuringquantity:kg,gr,m/t,yd,setAcertaintradeterm:FOB,CFR,CIFExamples:USD225.30/pieceCIFNewYorkFOBGuangzhouEUR12.80/set21.价格条款的内容计量单
2、位贸易术语计价货币单位价格金额每公吨350英镑CIF伦敦3.1价格条款应注意的问题3本节小结－观念应用合同中报价或价格的构成与贸易术语USD13.5percaseCIFNewYork价格构成：每箱13.5美元CIF纽约计价数量单位计价货币单价金额贸易术语思考：请按照价格构成设计一个合理的国际报价？并指出在这一贸易术语下卖方应承担哪些责任和风险4WordingofPricesinContractHKD100perdozEXWGUANGZHOU(5BeijingRoad)CAD200pergrFCAToronto(Airport)EUR150perprFOBShanghaiJPY600pe
3、rlbFASTokyoAUD120perpcCFRSydneyCHF300persetCarriagePaidTo5MapleRd.Geneva(sea/airshipment:fromGuangzhoutoDubaibysea,thenbyairtoGeneva)USD250persetDeliveredatSino-MongolianFrontier(Erlian)EUR350perM/TDESGuangzhouGBP500perunitDEQLondon53.2PricingconsiderationsCostCostofproductionDirectcost:material
4、costs,labourcosts,allocationoffixedcosts,packingcosts,etc.Administrativecosts:overhead(管理费用）CostofsalesMarketingcosts:advertising,salestripexpenses,commissionsintermediaryservicesCostofdeliveryWarehousingandtransportingcharge,insurancepremium,taxesandtariffs,customsduties63.2Pricingconsideration
5、sAnticipatedprofitmargin预期的利润率inanabsolutenumberinapercentage→profitmarginCapabilityoftargetmarketReferringtotheconsumptionpower,incomelevel,supplyanddemandrelationshipThehigherthecapitalincomeofthetargetmarket,thehigherthepricePaymenttermsThelowerthefinancingcharges,thehighertheriskofpaymentOth
6、erfactorstobeconsideredforeignexchangerates汇率internationalmarketpriceforsimilarproductspoliciesandregulationsinaparticularmarketarea73.3CalculationofpriceTable3.1CostingWorksheet83.3.1FOBPriceTable3.2FOBCostingWorksheetFOBinforeigncurrencyFOBinforeigncurrency=(TotalCost+Profit)/ExchangeRateFOBin
7、localcurrency93.3.2CFRPriceIfFOBpriceisavailableCFR=FOB+OceanFreightOceanfreightProvidedbyshippinglinesQuotedaspackagedpriceOtherslike“additionals”and“surcharges”103.3.3CIFPriceIfFOBpriceisavailableCIF=FOB+OceanFreight+Insur
