Unit5Insideadvertising课件选修九人教新课标.ppt

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1、WelcomeAdvertisingWherecanwefindadvertisements?onTV;overtheradio;ontheInternet;innewspapers;onposterseverywhere(inthemedia)Whyareadvertisementssopopular?increasesales---reducethepricesmaketherightdecisionintroducenewproductsmake…awareof---spread;change;i

2、mprovefunctions;helpinavarietyofwaysHOWADVERTINGWORKSScantheheadingsofeachsectionandgetageneralunderstandingofthetext.ScanningSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeef

3、fectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.I.Readthetextandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?DetailreadingWhoadvertises?Businesses,individuals,organizations

4、andassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.3.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).II.Rea

5、dthetextcarefullyandfillintheblanks.DefinitionAnadvertisementisa(n)_________orannouncementthat_______orinfluencespeoplebyusingwords,pictures,musicorfilm.messageinformsHowtomake_______thetarget:Havingidentifiedthetargetgroup,researchers______asmuchaspossi

6、bleaboutthoseinthetargetgroup.Appealtothetarget:Appealtotargets’________________ortheiremotions.IdentifyfindouthopesanddreamsUseasuitable_______:Advertisersconsiderwhichmediaaremost__________fortheirproductandwhichtheirtargetaudienceismost_______seeorhea

7、r,aswellasthecost.mediumappropriatelikelytoHoweffectivePeopleareunlikelytochoosetheproduct_________forthemnomatterhowgoodanadvertisementis.Makingpeopleconstantly__________advertisementscanhelptochangetheiropinionsovertime.exposedtounsuitable1.Whatisthete

8、xtmainlyabout?A.Whyadvertisersarewillingtospendsomuchmoney.B.Howconsumersavoidbeingcontrolledbyadvertisements.C.Consumersshouldunderstandhowadvertisingworks.D.Howadvertisementsappealtoconsumers’desire.III.Readthetextcarefu