欢迎来到天天文库
浏览记录
ID:50739149
大小:1.56 MB
页数:70页
时间:2020-03-16
《Unit5Insideadvertising课件选修九人教新课标.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、WelcomeAdvertisingWherecanwefindadvertisements?onTV;overtheradio;ontheInternet;innewspapers;onposterseverywhere(inthemedia)Whyareadvertisementssopopular?increasesales---reducethepricesmaketherightdecisionintroducenewproductsmake…awareof---spread;change;i
2、mprovefunctions;helpinavarietyofwaysHOWADVERTINGWORKSScantheheadingsofeachsectionandgetageneralunderstandingofthetext.ScanningSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeef
3、fectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.I.Readthetextandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?DetailreadingWhoadvertises?Businesses,individuals,organizations
4、andassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.3.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).II.Rea
5、dthetextcarefullyandfillintheblanks.DefinitionAnadvertisementisa(n)_________orannouncementthat_______orinfluencespeoplebyusingwords,pictures,musicorfilm.messageinformsHowtomake_______thetarget:Havingidentifiedthetargetgroup,researchers______asmuchaspossi
6、bleaboutthoseinthetargetgroup.Appealtothetarget:Appealtotargets’________________ortheiremotions.IdentifyfindouthopesanddreamsUseasuitable_______:Advertisersconsiderwhichmediaaremost__________fortheirproductandwhichtheirtargetaudienceismost_______seeorhea
7、r,aswellasthecost.mediumappropriatelikelytoHoweffectivePeopleareunlikelytochoosetheproduct_________forthemnomatterhowgoodanadvertisementis.Makingpeopleconstantly__________advertisementscanhelptochangetheiropinionsovertime.exposedtounsuitable1.Whatisthete
8、xtmainlyabout?A.Whyadvertisersarewillingtospendsomuchmoney.B.Howconsumersavoidbeingcontrolledbyadvertisements.C.Consumersshouldunderstandhowadvertisingworks.D.Howadvertisementsappealtoconsumers’desire.III.Readthetextcarefu
此文档下载收益归作者所有