《Google的用户体验设计》——Google吴卓浩.ppt

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1、资料分享：中国用户体验设计精英汇走进清华UIRSS.com2010-3-21UserExperienceDesign@GoogleGoogleUserExperienceTeamMar2010What’syourGoogleexperience?WhyGoogleexperienceisunique?ourphilosophyFollowtheuserandallelsewillfollow.TenprinciplesofGoogleuserexperienceusefulFocusonpeople--their

2、lives,theirwork,theirdreams.ThispageisinEnglish.Wouldyouliketotranslateit?fastEverymillisecondcounts.simpleSimplicityispowerful.engagingEngagebeginnersandattractexperts.innovativeDaretoinnovate.universalDesignfortheworld.profitablePlanfortoday’sandtomorrow’sb

3、usiness.beautifulDelighttheeyewithoutdistractingthemind.trustworthyBeworthyofpeople’strust.personableAddahumantouch.HowdoesUXteamdriveGoogleexperiencedesign?bottom-upcultureEnteringthecorporateDNAScalingtosupporthundredsofprojectsHelpingFocusProjectsonUserNee

4、dsuserneedstechnologydata-drivenapproachlogdataAnalyzingusagedatafromaUXperspectiveUserfeedbackTestingwithusersinaliveexperiment1%e x p e r i m e n tSupplementingquantitativeanalysiswithqualitativestudyMay19,2008thethree-minutesilencetomournquakevictimsrapidw

5、ebdevelopmentcyclesUXpracticesanumberofagiletechniquesproductplanningdesign&testiterationimplementation&evaluationglobalaudienceUIlocalizationchallengesGlobalUXchallenges40languagescovering98%oftheglobalInternetaudienceThanks!References:[1]GoogleUserExperienc

6、ePrinciples[2]IreneAu,RichardBoardman,RobinJeffries,PatrickLarvie,AntonellaPavese,JensRiegelsberger,KerryRodden,andMollyStevens,Userexperienceatgoogle: focusontheuserandallelsewillfollow,CHI’08(2008)