App_Store专家教你如何推广app.pdf

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1、ExpertAppStoreMarketingManual.Howitworks.IntroductionWhatisthe“NewAppBonus”?ThemainpointofthestrategyisthatApplegiveseveryapplicationachancetogettothetopandwehavetotakeadvantageofthatchanceasmuchaspossible.AsappsarereleasedtheyareplacedatthetopoftheNewandNoteworthy.Fig1.AppSto

2、reNewandNoteworthycategoryDuringthisperiod,appsreceiveasizableamountofusertra"c.TheobjectiveofthestrategyistogatherasmanysalesaspossiblestayinginTOPNEWcategoryandsubsequentlytoriseuptoTOPSalescategory.Thequantityofsales(downloads)intheprevious2-3daysdetermineswhatpositionanapp

3、occupiesintheTOPofthecategory.So,ourobjectiveistosqueezeoutthemaximumfromthetra"cthatAppleprovides.ThemainthingistorememberoneruleoftheAppStore–“moneymakesmoney”–thehigherthesales,thehigheranapprisesintheTOPcategory.ThehigheranappisrankedintheTopCategory,themoresalesitwillgene

4、rate.ThatcommonruleappliestoanycategoryacrosstheAppStore.Buttakeintoaccountthatthisdependenceisnotlinear.ThehigheryouareintheTOP,themoreanappshouldsellforclimbingonestephigherintherankings.Moreover,eachcategoryhasitsowndependencies.Wehavecarefullygathereddataforalongtimeandare

5、constantlyanalyzingthedatawhilepromotingapplicationsofourclients.Unfortunately,onlybyremainingintheTOP10categoryitispossibletolearnhowmanysalesasuchpositiongenerates.Reachingimportantmilestoneslikegettinginto:•TOP100•TOP75•TOP50•TOP25•AndTOP10givesasaleslift.ButstayingonTOPisi

6、nfluencedbyfactorsotherthansales.Thevalue(appprice),thenumberofpositivereviewsandmediacoveragealsoplayasignificantrole.PreparingtheapplicationSo,youhaveanapplication.Ithasbeentested.Wereceivedanadhocversionfromthedeveloperandstartplanningmarketingcampaignand…andwe’vealreadymadet

7、hemostwidespreadmistake.Westartedtothinkabouthowtoselltheproductafterwehaddevelopedit.Namelymarketershavetoputthelastsignatureunderthetechnicaltask,whichprogrammerreceivesbeforethebeginningofwork.Butnotviceversa.Itwillbecheaperfordevelopers,ifthemarketertellswhatfeaturessucces

8、sfulapplicationsshouldhaveFig2.iOSAppinadvance.Usuallyyouhave