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1、Chapter17ManagingRetailing,Wholesaling,andMarketLogisticsObjectivesRetailingWholesalingMarketLogisticsFourLevelsofRetailServiceSelf-serviceSelf-selectionLimited-serviceFull-serviceRetailPositioningMapBloomingdale’sKinneyShoeWal-MartTiffanyBroadNarrowBreadthof
2、productlineValueaddedLowHighClassificationOfRetailerTypesSpecialtyStoresDepartmentStoresSupermarketsConvenienceStoresOff-PriceRetailerSuperstoresCatalogShowroomWideVarietyofProductLinesi.e.Clothing,HomeFurnishings,&HouseholdItemsWideVarietyofFood,Laundry,&Hou
3、seholdProductsLimitedLineofHigh-TurnoverConvenienceGoodsInexpensive,Overruns,Irregulars,andLeftoverGoodsLargeAssortmentofRoutinelyPurchasedFood&NonfoodProducts,PlusServicesBroadSelection,FastTurnover,DiscountPricesNarrowProductLine,DeepAssortmentStoreTypeLeng
4、thandBreadthofProductAssortmentDiscountStoresBroadProductLine,LowMargin,HighVolumeTypesofNonStoreRetailingDirectSellingDirectMarketingBuyingServicesNonStoreRetailingAccountsforMoreThan12%ofAllConsumerPurchases,andistrendingup.AutomaticVendingLowPriceLowStatus
5、LowMarginMidPriceMidStatusMidMarginHighPriceHighStatusHighMarginNewEntrantsWheelofRetailingWhyareWholesalersUsed?WholesalerFunctionsManagementServices&AdviceSellingandPromotingMarketInformationBuyingandAssortmentBuildingRiskBearingBulkBreakingTransportingFina
6、ncingWarehousingGoalsoftheLogisticsSystemProvideaTargetedLevelofCustomerServiceattheLeastCost.MaximizeProfits,NotSales.HigherDistributionCosts/HigherCustomerServiceLevelsLowerDistributionCosts/LowerCustomerServiceLevelsInventoryWhentoorderHowmuchtoorderJust-i
7、n-timeCostsMinimizeCostsofAttainingLogisticsObjectivesWarehousingStorageDistributionOrderProcessingSubmittedProcessedShippedLogisticsFunctionsTransportationWater,Truck,Rail,Pipeline&AirLogisticsSystemsRailNation’slargestcarrier,cost-effectiveforshippingbulkpr
8、oducts,piggybackTruckFlexibleinrouting×chedules,efficientforshort-haulsofhighvaluegoodsWaterLowcostforshippingbulky,low-valuegoods,slowestformPipelineShippetroleum,naturalgas,andchem
