迪士尼电影英文赏析.ppt

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1、Disneyland•5Disneylandsworldwide•LosAngeles•Florida•Paris•Tokyo•HongKong•Theworld’smostsuccessfulthemeparksUSDisney•LosAngeles•July,17th,1955•ThefirstDisneylandthemeparkintheworld.USDisney•Open-mindedandcreative•Multi-culture•Faircompetition•AleadingatmosphereofDisneyca

2、rtoons•……TokyoDisneylandResort•1982•ThelargestDisn-eyland•ThemostsuccessfulDisn-eylandallovertheworldTokyoDisneylandResort•Loyaltytotheunit•peopleoriented,respectothers•Pursuecompetitionwhichisbasedonthecollectivity•Seekingforefficiency•Regardqualityaslife•Aspireafterlo

3、ng-termprofitsSuccessful!!EuroDisney•Atthebeginningof1992•The4thDisneyland•ThebiggestcultureandentertainmentcenterinEuropeEuroDisney•Thewronglocationfortheintelligentsia•IncorrectsupposeabouttheEuropeanculturesuchas:TheEuropeansdon’thavebreakfast;Don’tprovidealcoholicdr

4、inking;Lazyandselfishemployees;Differentattitudestowardstheholidayandthemepark;•ThelackofattractionHongKongDisneylandResort•126squarekilometers•2005HongKongDisneylandResort•Concernofhumanity•Payattentiontothedetailsandbecreative•Takeadvantagesofthelocalenvironment•Combi

5、nationofChineseculture•ProvidespecialAsianfoodandjewelry•Localizationofemployeesandmanagement•PerformparticularHongKongprogramsadditionallyHongKongDisneylandResortProblems:•Limitedspacesandequipments•Underestimatethenumberofvisitors•Deficient-skilledemployees•Badquality

6、ofservices•LowefficiencyLongwaytogo…Thankyou!