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1、一、明星代言问题 OntheCelebritySpokesperson Currently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermedia.Thisisanintenselypopulartrendthatwecannotfailtonotice. Thereisnodoubtthatthecelebritysp
2、okespeoplecouldboostthesaleofaproduct.Ahostofcelebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritems.Thiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesociety,whichs
3、houldbeseverelycriticizedandpenalized.Ofcourse,asisknowntoall,everythinghasbothbrightanddarksides.Somestars’endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehavior.Inthiscase,theyserveaspositiverolemode
4、lsofthegeneralpublic.Tonameonlyonecase:PuCX,ahouseholdfigure,actingasthecelebrityspokesmanoftheChinaAIDSFoundation,contributesgreatlytothecauseofAIDSpreventionandcureinChina. 二、关于选秀节目 Overthepastcoupleofyears,avarietyoftalentshowshaveemergedonTVchann
5、elsacrossthenation,fromSuperGirlstoHappyBoysandsoforth.Thistypeofentertainmentprogramisintenselypopular,especiallyamongyoungadultsandhasproducedprofoundimpactsontheirstudiesandlife. Thereareacoupleofreasonsbehindthetide.Tostartwith,youngfolksneedrolem
6、odelstolearnfrom.Somanyofthemarecrazyforcontestantsparticipatingintheseprograms.ThisgivesrisetotheincreasingemergenceoftheseshowsbecauseTVnetworksnaturallyneedtocatertoyoungaudiences.Plus,thankstoeconomicandpoliticalreformscarriedoutbythegovernment,th
7、iscropofyounggenerationhavemorefreedomanddesiretoexpressandshowcasethemselves.Therefore,agrowingnumberofyoungpeopledesiretogetinvolvedintheseshows. Thisisadivisivetopic.Onmypersonallevel,thetalentshowisasuperbmeansofrelaxingandamusingandcanhugelyrelie
8、veourstrains.Ascollegestudents,however,wecouldnotaffordtoindulgeinthemandshouldbeawareoftheutmostimportanceofstudies. 三、食品安全问题 OntheFoodSecurity Overthepastcoupleofyears,severalcasesofthefoodscandalhavebeendisclosedonvariousmedia.Theproblemof
