行车记录仪方案比较.doc

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1、按照录像的分辨率来分，大致可以分为VGA(640x480)、720P(1280x720)、1080P(1920x1080)这三大系列。VGA是最早的产品规格，目前的方案有STK、SQ、Sunplus；720P是目前性价比较好的规格，方案商有Zoran、Novatek；1080P的产品只有Ambarella的方案可support，但成本较高。Novatek1080P的Solution已在规划中。市场产品规格简单对比SolutionSensorVideoresolutionSTK0.3MPVGA@30fps/720P@30fpsSunplus0.3M/1MPVGA@30fps/720P@3

2、0fpsSQ0.3M/1MPVGA@30fps/720P@30fpsZoran5MPVGA@60fps/1280x720@30fpsNovatek1MP/5MPVGA@60fps/1280x720@30fpsAmbarella5MP1920x1080@60fpsSTK最早涉足该市场，目前市场份额较大的是VGA产品。720P的产品于2010年底推出市场，在市场上的增长已逐步明显,但因为效果较差，目前很少客户使用。市场主流方案SolutionDSPSensorICPriceSTK（太欣）STK1265/2265OV7725/7670/97122.2USDSunplusSPCA1527/16

3、28OV7725/97122.1USDSQSQ909B/680OV7725/97121.9USDZoranCoach10PMI51004.6USDNovatekNT96632OV9712/5653/MI51004.5USDAmbarellaA2S60/70MI510014.5USD 主流方案bom成本SolutionDSPSensorBomPriceSTK（太欣）STK1265/2265OV7725/7670/971270RMBSunplusSPCA1527/1628OV7725/971275RMBSQSQ909B/680OV7725/971272RMBZoranCoach10PMI5

4、100?NovatekNT96632OV9712/5653/MI5100150RMBAmbarellaA2S60/70MI5100?产品推新规划NT96632solution的行车记录仪，目前正在逐步导入更具有优势的NT96220solution来保证720P产品的价格调整优势。DSPHDMIPackageMemoryAVCNT96632Built-inBGA297DDR2H.264NT96220Built-inTQFP144DDR1/SDRAMM-JPEGSolutionDSPSensorRAMTF/SDDC-DCSTK（太欣）STK1265/2265OV7725/7670/9712

5、WinbondSDRAMW9864G6IH4X16Up16GLP3212SunplusSPCA1527/1628OV7725/9712SamsungSDRAMK4S641632N4X16Up16GAT1366SQSQ909B/680OV7725/9712ESMTSDRAMIS42S16400F4X16Up16GXTS2403ZoranCoach10PMI5100SamsungDDR2K4H560438J16X16Up32GAPW7137NovatekNT96632OV9712/5653/MI5100SamsungDDR2K4H511638F32X16Up32GEUP2584Ambare

6、llaA2S60/70MI5100HynixDDR3H5TQ1G63BFR-G7C64X16Up32GRT8015A1.DSP(主控)暂无ICdesignin2.sensor暂无ICdesignin3.RAM可以designin4.TF/SD可以designin5.DC-DC可以designin