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1、FROZENWhenWaltDisneyCEOandChairmanBobIgershowedupatthepremiereoffilmFrozenonNov.27,hewasalreadysurethattheanimatedmusicalabouttwosisterswassomethingspecial,areturntothemagicalessencethatmadeDisney,well,Disney.Bythetimehegottothecredits,hehadchokedup."IwasgladIwaswearing[3-D]glasses,"hesays."It
2、wasmyproudestmomentastheCEOoftheWaltDisneyCompany."•Thetaleoftwoestrangedsisterprincesseswhomustcometogethertode-icetheirhomeland,Frozenisrackingupthebignumbers.ItwastheNo.1all-timeDisneyanimationdebut,anditisexpectedtosoonpassTheLionKinginoverallboxoffice;it'sbeennominatedfortwoGoldenGlobesan
3、dmaygetanOscarnod;it'stheNo.1albumonbothAmazonandiTunes.•FrozenalsohaswhatDisney(DIS)calls"franchise"potential,whichmeansthatitscharactersandthemeswilltranslateacrossthecompanytoeverythingfromtoystothemeparkridestointeractivecharacters.It'sabigdeal,becausethereareonlyarelativehandfuloffranchis
4、ebrandsatDisney."They'renotjustmakingmoneyinsideofthatfilmwindow,"saysTonyWible,seniormediaandentertainmentanalystatJanneyCapitalMarkets."InthatDisneyfashion,theysetitupacrossthewholespectrum."•ThencameFrozen,basedlooselyonHansChristianAndersen'sTheSnowQueen,anideathathadkickedaroundDisneysinc
5、ethe1940s.Lasseter,whosefirstjobwasatDisneyAnimation,rememberedaseriesofpaintingsofafrozenworldanddugthemoutofstoragewhenhecameback."Ineverforgotthosepaintings,"hesays."Theyweresoincrediblybeautiful."LassetershowedthemtoChrisBuck,thedirectorofTarzan,whohadleftDisneyinthedarkyears,andhelpedconv
6、incehimtocomeback.Later,hebroughtinJenniferLee,ascreenwriteronWreck-it-RalphwhoisalsothefirstwomantodirectananimatedDisneyfeature.Frozen'sstoryisbothtimeless,asaclassicDisneytaleshouldbe,andmodern(bothsistersarestrongprotagonistswithamodernsensibilityratherthanpassivefemalesawaitingaman).•Froz
7、en'simpactgoesfarbeyondthemovietheater,makingitakeyexampleofthesynergyIgerhasbecomeknownforduringhisDisneytenure.AnnaandElsa,theleadcharactersinthemovie,havealreadybecometop-sellingtoys,ashasOlafthesnowman,andaFrozenattractionatDisney's
