高一英语Advertising课件5.ppt

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1、WordPowerUnit1AdvertisingBlank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof____________(persuade)and_______(excite)imagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe__

2、_____(true).Weshouldbe________(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Th

3、inkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likepersuasivelanguageandexcitingimages,buttheyarenotmeanttotrick

4、us.commerceN.commercialpersuadeV.persuasiveexciteV.excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazedexciteexcitingattractattractiveCanyouthinkofmoreexamples?Exercise:BestClothin

5、gShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)creative(5)fantastic(6)exciting(7)friendly(8)competitive(9)famous(10)luckyLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswi

6、thoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessPuzzlecommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词的形容词形式填空！healthyheroicat

7、tractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.learnmoreaboutsalesandmarketingUsefulexpressions

8、:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetMarketle