亚马逊发展历程.ppt

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1、CHAPTER7DistributionStrategies1995-1998EstablishingAmazon.com1995,7JeffBezosfoundedAmazon1995-1998EstablishingAmazon.com1996-1997Tosupporttheincreasedtrafficandsales,thecompanybuiltupitsinfrastructureandsystems.Distributioncentercapacitygrewfrom50000to285000squarefeet.Increasedthenumbero

2、ftitlesheldinitsDCstoover200000attheendof1997andreducedpromiseddeliverytimesonthosetitles.Majoreffortsweremadeinsoftwaredevelopmenttosupportback-officeoperations.1995-1998EstablishingAmazon.com1998,Amazonexpandeditsproductlines.Nonetheless,withtheadditionalproductlines,theinventoryturnsd

3、roppedfrom56in1997to24.8in1998.1999BuildingAdditionalFulfillmentInfrastructureBylate1998,thecompanywasbeginningtofacetoughtercompetitionfromplayer.So,Amazonstartedaddingnewproductlinesandfeaturesatafastpace.1999BuildingAdditionalFulfillmentfrastructureTosupportitstransformationanditsproj

4、ectedtriple-digitgrowth,Amazonadapteditssupplychainanddistributionnetwork.1999BuildingAdditionalFulfillmentfrastructureJustbeforetheChrismas1999season,thenewdistributioncenternetworkwasupandrunning.Amazondeliveredmorethan99%ofitsordersintimeforChristmas1999.Inthefourthquarteraloneof1999,

5、amazonshippedabout20millionitemsandacquiredmorethan2.5millionfirst-timecustomers.2000-2002OptimizingthecustomerInearly2000,WallStreetbegantoputprofitpressureonalldotcoms,includingamazon'sstockpricewhichhadreachedarecordhighof$106.49inDec.1999.Fulfillmentnetwork2000-2002Optimizingthecusto

6、merInthiscontext,JeffBezosacknowledgetheneedforprofitabilityand"astrongerfocusonoperationalexcellence,whichmeanstreatingcustomersrightbutatlowercost."Fulfillmentnetwork2000-2002OptimizingthecustomerJeffWilke,thenewvicepresidentofoperationsatamazon,quicklylaunchedseveralinitiativestoreduc

7、ecostsassociatedwithstockingandshippinggoods.StreamliningUSDistributionCenters'ProcessesInventoryCostsDeliveryProcessesFulfillmentnetwork2000-2002OptimizingthecustomerByasetofmeasures,Amazonreducecostsassociatedwithstockingandshippinggoods.FulfillmentnetworkAmazon.cominEu