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1、《包装技术基础》FundamentalsofPackagingTechnology编著：陈满儒教授Unitoneperspectiveonpackaging第一单元透视包装Lesson1AHistoryofPackaging第1课包装发展史WhatisPackaging?1.AdefinitionofpackagingPackagingisbestdescribedasacoordinatedsystemofpreparinggoodsfortransport,distribution,storage,retailing,anduseofthegoods2.Themanything
2、sapackagemightbeaskedtodo-Packagingisacomplex,dynamic,scientific,artistic,andcontroversialbusinessfunction-Fundamentalfunctionofpackaging:containprotects/preservestransportsinforms/sells.WhatisPackaging?Packagingfunctionsrangefromtechnicalonestomarketingorientedones(Figure1.1).TechnicalFunctio
3、nsMarketingFunctionscontainmeasurecommunicatepromoteprotectdispensedisplaysellpreservestoreinformmotivateFigure1.1PackagingencompassesfunctionsrangingfromthepurelytechnicaltothosethataremarketinginnatureTechnicalpackagingprofessionalsneedscienceandengineeringskills,whilemarketingprofessionalsn
4、eedartisticandmotivationalunderstanding.WhatisPackaging?3.Howpackagingchangestomeetsociety’sneeds-Packagingisnotarecentphenomenon.-Packagingisanactivitycloselyassociatedwiththeevolutionofsocietyand,canbetracedbacktohumanbeginnings.-Thenature,degree,andamountofpackagingatanystageofasociety’sgro
5、wthreflecttheneeds,culturalpatterns,materialavailabilityandtechnologyofthatsociety.-Astudyofpackaging’schangingrolesandformsoverthecenturiesisastudyofthegrowthofcivilization.-Socialchangesareinevitablyreflectedinthewaywepackage,deliverandconsumegoods.WhatisPackaging?Untilthe1950s,motoroilwasde
6、liveredinbulktoservicestations,whichinturnmeasureditinto1-quartglassjars;premeasuredoilinmetalcans;-Now,milkdeliveryfromglassbottlestoavarietyofplainandasepticpapercartons,plasticbottlesandflexiblebags;-Tomorrow,howoilormilkwillbedelivered?-environmentallyacceptablepackaging(minimalwaste)-choi
7、cesofpetrochemicals,woodpulp,andmetalgoverned-thewaywebuyandconsumeoilormilk-milkdeliveredinrefillablealuminumcans?PrimitivePackaging1.Theoriginsofpackaging-Wedon’tknowwhatthefirstpackagewas,butwecancertainlyspeculate.-Primitivehumans:n
