CNY联合陈列原则.ppt

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1、NestléChinaGroceryRetailSales,Mainland2012CNYCorporatePromotionBriefCeliaBaiPOPActivationTeamTianjin,26-28October2011CCSD–ChannelCategorySalesDevelopment22012CNYCorporatePromotionObjectivesStrengthenNestléimageHaveastrongimpactin-storeEngageshoppersSecurebetterlocationsContinuet

2、oexpandoutletcoverageImproveinvestmentefficiency2012CNYCorporateDisplayDesignNewforthisyear:TwosizesofdisplayboxesprovidedaccordingtolocalteamsuggestionsBoxDisplay0.5m0.8mStandardFloorDisplays4PalletDisplay1300mm1500mm1300mm1470mm2PalletDisplayLowProfileDisplay4PalletDisplayHori

3、zonDragon(ForNKAOutletshaveheightlimitation)900mm2600mmKTboardandskirtdecorationapproachtobecontinuedfor2012CNYCorporatePromotionKTBoard(2.4mx0.8m)SkirtStandardPOSMPOPtoolsapproachtobecontinuedfor2012CNYA3StandeeTradeLetterShelfTalkerWobblerPriceTagSmallLeaflet2012CNYCorporatePr

4、omotionPremiumTheGoldThemeiswarmlywelcomebyChinesepeopleFACIALTISSUEBUYRMB30FRUITPLATEBUYRMB75PORTABLEBAGBUYRMB130SHOPPINGSTROLLERBUYRMB2002012CNYCorporatePromotionPremiumTheGoldThemeiswarmlywelcomebyChinesepeopleFolded2012CNYCorporatePromotionPremium2011CNYMechanicsPremiumRMB3

5、0RMB60RMB120RMB200AdjustedaccordingtoMarketFeedbackShoppingBagCushionRedPotStorageStoolMechanicsPremiumRMB30RMB75RMB130RMB200TissueShoppingStrollerFruitPlatePotableBag2012CNY4拍陈列CorporateHeadercard2012年春节联合促销——陈列指导NESCAFE1.75PMILO0.25PMILK0.5PRTD0.5PWafer1P2拍陈列2012年春节联合促销——陈列指导C

6、orporateHeadercardNESCAFE0.75PMILK0.5PWafer0.5PRTD0.25PNESCAFEAdultMilkPowderConfectioneryRTD2012CNY–ProductAssortmentforCNYWaferGBMilo堆头陈列上具体陈列SKU明细2012年春节联合促销——陈列指导BU4P2PCoffee42+6/38+5/42奶香/大号礼盒42+6/大号礼盒conf.巧克力威化/牛奶威化+2盒趣满果或者威化礼盒+2盒趣满果巧克力威化/牛奶威化+2盒趣满果milk高钙麦片/中老年营养(听/袋)/350甜

7、奶粉（350和中老年营养优先选择）中老年听/麦片礼盒RTDCNY礼盒/丝滑3连包/香滑6连包CNY礼盒/丝滑3连包/香滑6连包Bev.240G美禄/盒美禄/特别说明：每拍陈列上不能超过2个SKU;以上各BU单品可以按照档期不同选择不同SKU陈列。2012CNY–ChannelImplementationStandard必有单品堆头陈列MHSKUsonDisplayBuyRMB30getTissueBuyRMB75getFruitPlateBuyRMB130getPortableBagBuyRMB200getShoppingStroller促销机制Pro

8、motionMechanic赠品Premiums2012CNYNationalScope范围P