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1、国Bi奂再IROCKYMntRMATXMALtfMUSM综合题,请根据题冃给出的内容,来回答下面给出的试题。Tasteissuchasubjectivematterthatwedonrtusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'spreference,isthatit'soneperson'sopinion.Butbecausethetwobigcola(口J乐饮料)companies-Coca-ColaandPepsiColaaggressively
2、,we'vewonderedhowbigaroletastepreferenceactuallyplaysinbrandloyalty.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherCoca-ColaorPepsifans:Findyourbrandinablindtasting.WeinvitedstaffvolunteerswhohadastronglikingforeitherCoca-ColaClassic(传统型)orPepsi,Diet(
3、低糖的)Coke,orDietPepsi.Thesewerepeoplewhothoughtthey'dhavenotroubletellingtheirbrandfromtheotherbrand・Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatime,regularcolasfortheonegroup,dietversionsfortheother.Weaske
4、dthemtotelluswhethereachsamplewasCokeorPepsi;thenweanalyzedtherecordsstatisticallytocomparetheparticipants1choiceswithwhatmereguess-workcouldhaveaccomplished・Gettingallfoursamplesrightwasatoughtest,butnottootough,wethought,forpeoplewhobelievedtheycouldrecognizatheirbrand.
5、Intheend,only7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thediet-coladrinkersdidalittleworse-only7to27identifiedallfoursamplescorrectly.Whilebothgroupsdidbetterthanchancewouldpredict,nearlyhalftheparticipantsineachgroupmadethewrongchoic
6、etwoormoretimes-Twopeoplegotallfoursampleswrong.Overall,halftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirst,sofatigue,ortasteburnout,wasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayrealybeabletotelltheirfavoritebran
7、dbytasteandprice.请根据上面给出的内容,來回答下面的单项选择题(下列每小题备选答案中,只有一个符合题意的正确答案。每小题0分,共5题。)1.Accordingtothepassagethepreferencetestwasconductedinorderto•A:findouttheroletastepreferenceplaysinaperson'sdrinkingB:revealwhichcolaismoretothelikingofthedrinkersC:showthataperson'sopinionaboutt
8、asteismereguess-workD:comparetheabilityoftheparticipantsinchoosingtheirdrinks请选择答案:A:B:C:D:2.The