文跃然康耐尔大学演讲（英文版）.ppt

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2、s3,768patents(1993-1995)What’sHappeningToday?IndustryChangesGlobalizationInformationtechnologyNeedfor…OrganizationalagilitySpeedInnovationCostKnowledge-basedstrategiesCorecompetenciesInnovationExternalpartnershipsLeadingto…NewBusinessEquationCoreCompetence……isabundleofskillsandtechnologies

3、thatenablesacompanytoprovideaparticularbenefittocustomers.HamelandPrahalad,1994SONYMiniaturizationPocketabilityFEDERALEXPRESSLogisticsOn-timedeliveryHONDAEnginedesign/mfg.ReliableperformanceMOTOROLAWirelesstechnologyUntetheredcomm.CoreBenefittoCompetenceCustomerKnowledgeTechnologiesProcess

4、esRelationshipsCRITERIAvaluableuniqueextendablelearningBenefitsVALUE=---------CostsUNIQUE=(socialcomplexity+causalambiguity)LEARNING=(experiencexchallenge)CompetingThroughPeopleIdentify&developcoreskillsIntegratediverseactivitiesRespondwithagility&speedEmpoweractionInnovateCoreCompetence……

5、isabundleofskillsandtechnologiesthatenablesacompanytoprovideaparticularbenefittocustomers.--HamelandPrahaladKNOWLEDGE-customer-technology-operations-managingPROCESSES-customersegmentation-just-in-time(hrs)-masscustomization-buildtoorder(AIM)-ROICmetrics-experimentationTECHNOLOGY-Premierpag

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