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1、PracticalWritingforBusinessEnglishJiaYanForeignLanguageSchoolofKaifengUniversityUnitTwoSeven“Cs”inLetterWritingLearningObjectiveofUnitTwoUnderstandtheimportanceofSeven“C”inletterwriting;Masternecessaryprinciplestowritesuitablebusinessletters;Mastertheprocedurestowritebusinessle
2、tters;GettoknowhowtousePyramidWritingTechniquetomakethestartoftheletter.GeneralIntroductionofSeven“Cs”Communicationisatwo-wayprocess:sendingamessageandreceivingamessage.Itisnotonlythesendingofamessage,butalsotheprocessbywhichthemessageaffectsresponds.Controllingtheresponseisthe
3、chiefgoalofthewriter.Communicationiscircular,notlinerasstatedbyNorbertWeiner.Therearesomeelementsthatarenecessaryforeffectivecommunication.Everybusinessletterwillhavetheseelementstosomeextent.CourtesyCourtesy---togivethereceiverafeelingofimportanceandsatisfactionisabasicprincip
4、leforbusinessletters.Everylettershouldbelookeduponasarepresentativeofthefirmandasamessengerofgoodwill.Courtesyistheexpressionofone’sgoodintentionstowardsthereader,insuchaway,thereaderinturnexpresshisorhergoodintentionstowardthewriter.Allthisgoestowardbuildinggoodwill,andgoodwil
5、listheveryfoundationofeverysuccessfulbusiness.Toachievethisgoal,abusinessletterinnocircumstancesevershouldbediscourteous.Youshouldnotaccuseyourcustomersoftheirmistakes,shirkyourownresponsibility,brushawayyourcustomers’request,refusetoyourcustomersornotbegratefulfortheirhelp.Nev
6、ershowyourangerinabusinessletter.Angeronlyhelpstomakethereaderangry.Sometimesdiscrepancymayoccurinbusiness,butwithdiplomacyandtactitcanbeovercomedandsettledwithoutillwilloneitherside.Whendoingthisyoushouldbetactful,thoughtfulandappreciative.Adoptingtherighttoneisalsoveryimporta
7、nt.Therighttonearousesgoodwill,warmthandinterestinyourreader.Avoidirritating,offensiveorbelittlingstatements.Ifthewriterandthereaderaimtocooperate,thetoneofsuperiorityshouldneverappear.Phraseslike“Ifwhatyousaidistrue…”,“If…asyoustate…”maymakeyourreaderthinkthatyouaresuspiciouso
8、fhisintegrity.“Youneglected…”,“Youforgot…”mayriskoffen
