蒙牛产品介绍-商务英语4PS.docx

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1、在全国20多个省区市建立了31个生产基地50多个工厂，年产能超过770万吨，年销售额超过430亿元。Mengniuhasestablished31productionbasesandmorethan50factoriesinmorethan20provincesandautonomousregions.Itsannualproductioncapacityisover7.7milliontons,withannualsalesofover43billionYuan.标志Thecrescenthornsketchesanimageoffirmnessandaggressive

2、ness,symbolizingthecorporatebeliefofbeingproactive,steadfastandenthusiastic,andthroughwhichdemonstratesthecow’snatureofenduranceandhardworking.Thelogoinwhiteandgreenemphasizesthecompany’spursuancefornatureandfreefrompollution.ThenameofMengniu(“Meng”meansInnerMongolia)indicatesthatthefreshm

3、ilkisproducedbycattlefromInnerMongolia.Theprocessesrangefromforagegrasstheyeattofreshmilktheyproduceallrelyontheadvantageofuniquenaturalresourcewithwhichanoutstandingdairybrandisduetoemerge.Goodquality-Green,Fashionable,Healthy.近年来，整合全球优势资源,与法国Danone（达能）达成战略合作，与雅士利Ashley、现代牧业Modernanimalhu

4、sbandry等国内优秀伙伴，快速与国际乳业先进水平接轨，为消费者提供营养健康的食品。Inrecentyears,Mengniuhasbeentakingeffortstointegratingwithglobalsuperiorresourcesanddomesticpartners.Inordertoprovideconsumerswithmorenutritiousandhealthierfood,MengniureachedastrategiccooperationwithDanoneandotheroutstandingcompanies.Variouscateg

5、ories-over200categories，400varieties.Justasshownintheabove.Highbrandawareness-MengniuisanoutstandingandinternationallycompetitiveenterpriseforChinaandatime-honoredandworld-famousbrandfortheChinesenation.Innovation-1409patents,1029authorizedpatents投入研发资金，建成了国际领先的乳制品研发中心，并承担中国农业部与丹麦食品、农业和渔业部

6、牵头成立的“中国-丹麦乳品技术合作中心”这一国家级合作项目在中方的实施。与30余家高等院校和科研机构建立了合作关系，在为行业培养人才和解决制约发展的关键技术方面发挥着重要作用。截至2013年底，申请专利1409件，授权专利1029件。Mengniuexertstoinnovate,andintegrateworldwideresourcestobecomeaworldleadingdairymaker.MengniuactivelyinvestedmoneyinR&Dfunding,andbuiltaleadinginternationaldairyresearchcent

7、er.Itisalsoinchargewith"China-DanishDairyTechnologyCooperationCenter".Mengniuhasestablishedacooperativerelationshipwithmorethan30universitiesandresearchinstitutions,playinganimportantroleinthetrainingofpersonnelfortheindustryandaddressingtheconstraintsofkeydev